Startup & Small Business - Page 17

Check out our latest entrepreneurial-driven content geared toward helping startups and small businesses grow their brands.

Ways to Grow Your Small Business with Your Friends

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Growing a business is hard work on your own, and that’s why you hire employees to help. It’s often, though, that businesses in their early stages are generated from a lot of pro bono help and nourishment. Entrepreneurs often get their friends and family to help volunteer for advertising, product making and other tasks that need to be handled when there’s not enough money to pay yourself, let alone an actual workforce.

Your family might be an easier sell, but your friends could use some warming up to. Some friends will jump at the chance to help, but you can’t blame someone for wanting something a little more. There’s an art to convincing your friends to go in with you on a business venture, even if it’s just in the capacity of handing out fliers.

Work the Tit for Tat Angle

Not many people are willing to give something away for free. In this exchange model, your friends are giving away their time for you. What are you going to offer them in return?

Whenever your friends help you out, give them something in exchange. It can be free product, a future cut, or even something more creative, like naming a future product or service after them. When you give someone an incentive to help, they’re more likely to do so.

Make it Fun

Sometimes all you need to do to entice someone to help you with your business is give the activity a competitive edge. Get your friends to all try and refer people to your business. Whoever gets the largest number of referrals wins free product, and everyone gets to have a night of drinks to celebrate the success.

Word of Mouth

One area of marketing that people don’t focus enough on in this digital age is the power of the word of mouth advertisement. Your friends have friends, and that’s something you can use.

Tell your closest friends about your business venture, and all you ask of them is to tell their friends. This kind of pyramid, trickle down advertising is how early grassroots movements got started, and the same can be said for your new small business.

Capitalize On Togetherness

Being with your friends is a fun experience in and of itself. When you want to do something for your business, involve your friends not only to help you work, but also to have something to do together. People are often happy to organize fundraisers, make product and commit to other business activities if that’s what they think of it as – an activity.

Ask for Advice and Opinions

When you have friends, you have the perfect opportunity for case studies and beta testing free of charge. For instance, say you have an ad campaign you want to start running. Shoot it by real people you know first before taking it out of the family to market to others. Ask for their real opinions. They may be more likely to be frank with you than a stranger.

Incorporating Fitness into Your Everyday Schedule

One common excuse you’ll hear people make for not exercising is that it simply doesn’t fit into their schedule. The fact of the matter is that this is exactly what it sounds like – and excuse. The reality is that you can always find time to exercise, but you have to be able to incorporate it into your schedule.

It’s possible to be fit at all times while still having a busy day, and just because you’re always busy doesn’t mean you’re being fit. Not eating and sitting at a desk all day won’t make you lose weight, and it certainly won’t make you healthier. The trick to being healthy and working is moving and eating right.

The following are quick ways to incorporate fitness into your everyday life while you’re at work, at home or anywhere in between.

  1. In general, move more. If you don’t want to concern yourself with actual legitimate exercises, you’ll have to find ways to be more active without them. Walk the long way around the office, job home instead of driving, or do leg exercises while you’re sitting. If you can find a way to be more mobile, go for it.
  1. Start planning a regular mobile activity. This can be 30 minutes of walking or 15 minutes of cardio. No matter what kind of activity it is, you can easily squeeze it into your schedule.
  1. If you don’t want to give up Netflix night so you can commit to your exercise evening, combine the two projects. You can easily do yoga and watch the latest episode of Narcos. Find exercise methods that still allow you to watch TV or enjoy your other hobbies you’d miss out on otherwise.
  1. Don’t commit to exercises you don’t like. If you hate burpees, don’t do them. There are tons of exercises out there that work every part of your body – enough to substitute one for the other. If you don’t enjoy an exercise, you’re likely to fall off the wagon with committing to it.
  1. If you’re looking to exercise more to lose weight, that’s a noble cause – but your main focus should be on being healthy. When it comes to your schedule, you shouldn’t focus your routine around a certain number of days or sessions in order to lose 10 pounds. You have to make working out and being mobile a commitment that’s long term in your appointment book.
  1. You have to focus on more than one area of exercise. For one day, schedule cardio. For another, strength training. Space these days out and schedule them so that you can have rest days for easier movement in between your harder days.
  1. Always try to get involved with fitness groups. Usually fitness classes have a set time that they occur, and this can make scheduling in a workout easier and more of a commitment than just picking a random time to do some sit-ups in the kitchen.
  1. Choose a time of day to work out and stick to it. Whether you’re a morning person or a night owl, keep your schedule routine so you’re more likely to work out when you say you will.

3 Time Management Lifesavers for New Entrepreneurs

If you’re new to the world of being an entrepreneur, then you likely don’t know how to manage your time like one. There’s a certain science to time management in general, but when you’re an entrepreneur you’ll need an airtight budget for your time. You’re a business owner, an employee, and a customer service rep all in one – you don’t just have one job, you really have all the jobs.

This means your time is no longer yours unless you work hard to make it yours. Unless you have tight control over your time limits and management, you’ll find yourself drowning. The charm of being your own boss is supposed to be you write the schedule and you can take as many days or evenings off as you want, but the reality is that without having a mature discipline, you can easily find yourself swamped.

Time management is about give and take and sacrifice. While you may want to sleep in, it’s better to handle your invoices in the morning and spend time for yourself at night. This kind of compromise is what your new schedule will run on, and these three time management tips may be what separate you from a full schedule and a week-long vacation.

Start Analyzing Your Current Time Management

Before you commit to any new, improved schedule, first thing’s first – you have to understand where your time is going now and what you’re capable of. Spend one day next week working at full capacity. In a sense, run yourself ragged. This will show you what your maximum capacity is. Now spend the rest of your week as usual. This can be a slow pace or one that’s realistic; whatever you would naturally do.

At the end of this week, step back and compare your starter day to the other days in between. Your time management schedule should be somewhere in the middle. You need to do enough in a day to be productive and you need to be trying hard at it in order to make the most of your day.


Plan Your Downtime

Real people have office hours, and you should too. It’s okay to check your work phone while you’re away from your desk, but don’t schedule yourself for anything when you know you’ll probably have to be ripped away from something else. You have a life, you have to eat and you have to sleep. If you know you won’t be awake before 7 AM, don’t schedule a conference call for 6:30.

This also keeps you grounded. You shouldn’t sacrifice your life for work. You’re working so you can live your life – remember that.


Learn to Put Things Off

Sounds weird, doesn’t it? But one important concept of time management is the focus. Don’t answer every email that comes in just because your phone tells you it’s there. Don’t pick up the phone when you’re working on something else. There is a time to give everyone your undivided attention, and it’s not while you’re in the middle of giving it to another task.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

How to Promote a Fit Work Environment to Boost Business

Being conscious of your health is important for anyone in any walk of life. No matter if you’re a stay-at-home mom turned entrepreneur or a big-wig CEO at a Fortune 500 company, fitness isn’t something to laugh off. This is especially true in a work environment. Factors like staying sedentary and stress can lead to major health problems, like heart disease, weight gain, and overall immune system deterioration – and that’s just a small sampling of the potential risks of staying inactive in the business world.

It’s a common problem that professional women make unhealthy choices because they feel they’re too busy to do what’s right for their health. This can be skipping workout routines, choosing quick and greasy foods because there’s no time to make dinner, or even snacking too much while at work in order to keep their energy up.

This is something that needs to change, but it’s not a change that includes just you. Instead of only focusing on getting your own health in check, start considering a work environment that puts fitness first.

Group Activities Promote Teamwork

It’s always been advised that working out and dieting is best done with a buddy. When you exercise and diet with a partner, you hold each other accountable for your successes. Working out alone means that you can quit whenever you want with no motivation while doing it with someone else is motivation in and of itself.

This only increases when there are more people added to the mix. Think about a yoga class – you don’t want to be the only one who can’t do a Downward Facing Dog, do you? This same mentality can be applied in a workplace that promotes fitness. There’s a drive put in place that pushes employees to succeed and go beyond their capabilities, which also promotes workplace teamwork. Employees that get fit together work better together.

A Shift from Workplace Boredom

Think about your daily work schedule. There are certainly times when you think to yourself “I wish I could be doing something, anything that isn’t this right now.” Your colleagues and employees think the same thing too. The reality is that bored workers and unchallenged workers stagnate in the workplace. This ennui leads to lower productivity.

This can be fixed with regular breaks that focus on getting that blood circulating. When you encourage others to get up from their desk occasionally and walk around, be it around the block or a quick stroll through the office floors, you break up their boring schedule with something different. This recharges their minds and gives them an incentive to work more.

Science Supports It

Multiple studies have been done over the years that laud exercise and fitness increase productivity and focus. When you exercise, you get your heart racing and your blood flowing. Sitting or being inactive for extended periods of time causes lethargy, which isn’t conducive to workplace productivity while getting up and getting active gets the brain working again.

Would you rather have a work environment filled with sluggish employees and colleagues, or one that promotes fitness and gets things done?

4 Unique Brainstorming Methods for your Next Project Meeting

Being the owner or employee of a small business means being a constant idea machine. You’ll have to learn how to come up with solutions and ideas on the spot at any time of the day. At first, this can be pretty easy – you’re a fresh mind with fresh ideas and you’re spitting them out left and right. After a while, though, the well starts to run dry. You’re grasping at straws, trying your damnedest to come up with whatever you can and what you do deliver isn’t very good.

This means you’re going to have to learn how to brainstorm. No matter whether you’re totally new at this or you’ve exhausted your entire idea bank, it’s never a bad idea to develop a talent for brainstorming – especially with others.

Group brainstorming activities can be the best way for you and your team to come up with brand new ideas, or even fine-tune old ones. One half-formed idea you have combined with one half-formed idea from another coworker can add up to be the best idea you’ve seen all year.

But sometimes the common forms of brainstorming don’t work as well as they should. Everyone will get pretty burnt out on just shouting out ideas, so implement these four new and innovative brainstorming strategies during your next project meeting. You’ll be amazed by how much synergy you guys will share, and the ideas will come pouring out.

Change the scenery a little bit

Sometimes what’s really blocking all of your creativity is staying in the same old meeting room and office space over and over again. Even if you work in the most inventive and creative office in the world, staying in the same place every day stagnates your creativity. Instead of staring at the same wall again, suggest everyone move somewhere else.

The best place for sparking creativity is somewhere engaging, like the outdoors, but even moving to a different room can get the juices flowing again. Being in a different setting can give you a refreshed sense of newness. Oh – but if you’re a cool boss or have some pull in your workplace, definitely go for the work picnic option.

Stop applying all that pressure

One of the reasons you’re drained of ideas is probably that you’re trying too hard to force them out. The best ideas are organic – they simply spring out of you without effort. When you sit there and think, think, think yourself into a stupor, you aren’t going to get anywhere.

This idea is two-fold: first, always keep a pen and paper handy – even in every room in your house. Don’t let that idea slip past you in the shower. Hop out and write it down! Just let your engines rest and write things down as they come to you.

Utilize some group therapy techniques

No not in a somber way. When you all pile into the meeting room, sit in a circle and just talk – you can pick a question or topic to answer, but just get talking about something other than brainstorming.

When you engage with others on a more personal level, you get your mind working in ways that get it ready for more extensive brainstorming work ahead. Talking about critical thinking or personal questions makes you actually think about your answers, so you aren’t just regurgitating ideas using the same old brain techniques you usually use.

Also, try the opposite strategy

Sometimes what really gets people motivated is keeping them apart from the rest of the pack. Skip the meeting once and tell employees that they have an hour to come up with an idea – just one. After the hour, bring everyone to the meeting room and go around in a circle, reading off the ideas.

Also work in making small groups with different dynamics, instead of just one large group. Some people work better with other personality types – if you can make an ideal match made in heaven, you’ll get brainstorming ideas in no time.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

Best Entrepreneurial-based Books Hitting the Shelves this Spring

The notion of building wealth and becoming prosperous is not a strange desire; many have dreamed of this for ages, since money is one of the factor’s that ultimately gives us freedom. Many of the best books of the last five years have talked about social media marketing, how to allocate wealth once you have it, and the art of public speaking.

This year is going to be a big year in the entrepreneurial space: the popularity and usefulness of drones is rising, web commerce is still driving a lot of traffic, and people are really starting to travel again. Here are some great picks for the year ahead, as the entrepreneur in you will be encouraged by curling up with a great read.


The Startup Playbook: Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs, by David Kidder

Just 5 years ago, more than 550,000 businesses were concocted just within the borders of the United States, all hoping to become financially stable for life. This New York Times bestselling author and expert on the current economic climate shares experiences from some of the globe’s most successful entrepreneurs and startup players; picking the brains of those you want the most advice from.

He goes very deep into his duty, and here you can glean information about how companies such as Paypal, LinkedIn, Ted, Flickr, and many others became a common name instead of just a pipe dream.
Selecting a successful business model, finding funding for your venture, and dealing with hurdles you may encounter along the way are all some of the topics covered in this book that we conclude are one of the most valuable of the decade! We know it wasn’t written this year, but it is a drop-dead contender.

Mad Genius: A Manifesto for Entrepreneurs, by Randy Gage

One of the reasons we deem this one so important is that it shows us how conventional business thinking is not always cutting it in the market these days and talks about the candid reasons why. This book really goes deep into what it takes to change the culture to get results in the business world, and even change what is taught in the educational institutions about an entrepreneur’s mindset.

Whether you want to have an excellent product for sale, gain inspiration for your own call to action, or need pointers on never settling for the second best, there are tons of valuable tips and ideas here for you. This is one author that recognizes the difference between the entitlement mindset and sitting down and actually getting something done, and he has inspired many to think big worldwide.

Wouldn’t you be thrilled to be sitting in the driver’s seat of an incredibly awesome business idea at the start of 2017?

The Conquer Kit: A Creative Business Planner for Women Entrepreneurs, by Natalie MacNeil

The best thing about this work and the reason it really caught our eye, is that it’s very interactive! The open invitation to doodle, sketch and record what you are seeing in your mind’s eye in many ways is one of the best things about this book.

It seems like a simple notion that you may sometimes overlook, but when you are reading other great books about how to get a killer startup up and running if you don’t choose to write things down, you may completely lose them in the most crucial moment!

Finding the perfect name, the right kind of legal status, constructing your team, and fully bringing the business to life are the 4 crucial components of business strategy covered here. AND: it’s exciting that it’s geared towards women, the innovators that will continue to shake up and define the world in 2016!!

Odile Koudou’s “The Blessing Legacy” An Inspirational Story of A Destiny Fulfilled

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A wonderful story of perseverance, faith and a Father’s belief in his young daughter’s fruitful future Odile Kondou’s, The Blessing Legacy: A Memoir of Africa, A Father’s Faith, And A Destiny Fulfilled  is a touching memoir of a destiny fulfilled. With her family battling against the odds, Odile invites you into the impoverished village of her youth. Raised in the West African country of the Ivory Coast, she puts the reader on the front lines of her desperate attempt to change the culture of her family’s past, and that of the village she was raised in. Highlighting the struggles of her remarkable Father – often rejected by family members and others in the community, The Blessing Legacy recounts his constant sacrifice, determination and unfailing belief that God would provide.

Despite the setbacks of her youth, Odile continued to believe in her Father’s inspirational words and the values he instilled in his children. The Blessing Legacy is her testament; A wonderful testament that triumphs over her past experiences with hardship, rejection, and defeat. She found herself in all the despair, and with her Father’s continued encouragement and positive outlook Odile was able to find hope and success. If you’re interested in reading The Blessing Legacy: A Memoir of Africa, A Father’s Faith, And A Destiny Fulfilled, the book is available at Amazon and Barnes & Noble. 

Why We All Enjoy Apple’s Unveiling Events

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The Art of Anticipation:
Back in the spring, Apple had many people anxiously awaiting their unveiling of the Apple watch, the first brave jump forward in the realm of wearable technology in quite some time. Apple CEO Tim Cook claimed that it was “The most personal device they had created”, and users rave about the useful elements it packs into this tiny wearable device. What is it about this iconic brand that makes it an absolute leader in the art of anticipation? The simple logo, unforgettable command of the market, and way in which the tech crowd truly gets revved up before a release seem unparalleled in the phone and gadget industry.

Before the introduction of the then-so-souped-up 486 processor, Apple’s II C’s were what many used for day to day computing, and users love the fact that the Macintosh did not have a universal language. At times, they were known to be way too expensive, but this trait also fueled consumer desire, as well as the ability to co-exist with XP and Windows Vista with the release of the Mac Book Pro around 2006.

The Excitement of Seeing What’s New: Almost every consumer around the globe wired to the internet knows that with some products, you’re always going to have a line out the door in anticipation. Currently selling three versions of the iPod and with versions of the iPhone seeming to come out more often than your lawn needs to be mowed, it was in January of 2007 that the iPhone was first introduced to a world that was more than anxious for it’s unveiling; the blogs and news wires had been alive for weeks.

Initially coming with an AT & T contract and a choice of 4 or 8 gigs of memory, the capacity was doubled just a year later to 16 Gig memory potential and prices were nearly slashed in half as the world took notice, and they one by one acquired customers that would probably never have a tendency to switch. There are many things different between a Samsung, Droid, and iPhone, but most of the savviest customers on the planet prefer the latter. September 25 is when the iPhone 6S and 6S Plus become available, and we guarantee that many people you know are waiting.

Being One of The First To Hear The News: The success of Apple and the drastically high number of folks who always want to be the first to see what’s cooking in their arena of tech offerings comes at no surprise. This is not quite the same as when America becomes enamored with programs like “Dancing With The Stars,” caught up in the very cultural phenomenon, and talking with everyone on social media to see what they missed. What’s really being cultivated here with great care and prowess is the fact that the apps, gadgets, ability to get email, and take very high-quality photos are right in the palm of your hand. Of course they are also in the same place with Droid and Samsung units, but the mystique and magic carpet element of Apple has always been held in high regard: the iPhone 5 sold two million units in the first day of pre-ordering alone.

Years ago, Apple overtook Nokia as the world’s largest smart phone maker by sheer volume, and the large draw to it’s features and appearance is more epic than ever. Being one of the first to hear what features these hot devices will have, all the specs available, and what will happen with the megapixel capability and more is all part of the visionary ride to anyone obsessed with Apple. Truly more of a brand that was portrayed in movies that really showed us what the future would be like, Apple will always hold the key to many geeks and artist’s hearts; what’s really changed is that the rest of the entire sphere of tangible consumers is now fully, (and quite happily), on board.

Five Ways to Revitalize your Creative Mind

When your mind isn’t creative, there are going to be many elements that suffer. Sure, you can just churn out the work that needs to be done, but your upper end of production is simply not being reached. To truly revitalize yourself could take many different activities and avenues because your best work is not going to come through when you are not at your optimum output level.

Putting the right things into your body and making sure you commit to truly taking care of yourself are essential! Whether creating content or being on your best productive level, these tips are important for you to make sure your mind is sparking your brain to produce the valuable goods you know you can.

Food

This is so mandatory in your mantra because the nourishment that our bodies thrive on is a key to brainpower that makes it be able to constantly produce. Just like the need for water, the need for energy food is dire in your system. Antioxidants found in berries are crucial, and their anti-inflammatory properties of them are beneficial. It has also been shown that eggs have properties that enhance memory, and salmon has a lot of ammunition such as iron and B vitamins for reasoning. Eggplant has also shown to enhance communication with brain cells and the molecules themselves that make up our systems; you’re always going to perform better with at least these types of foods as a starting point.

Exercise

When your heart rate is up, a lot of things are going to happen. First of all, your creativity factor will rise just based on the fact that you automatically feel better about yourself once you start moving. There is a period after the initial rush where your muscles may relax enough to where you don’t actually feel productive. We believe that the best time to fester creativity is while you are getting the exercise! When the treadmill is rolling or the bike is cruising fast downhill, you’ll map out all sorts of new possibilities. Just like any element, it needs to be timed perfectly, but getting exercise is going to help you right off the bat.

Brainstorming

When you are staring a large project down in the face and at the beginning point of its life cycle, its so important to take a crucial step back. Keeping your creative mind focused does involve starting with a blank slate, and seeing what you are capable of in the long run.

During a moment in which you are not feeling fully creative, brainstorming is going to involve asking yourself questions. Where does your business go from here? Am I spending too much time on unimportant tasks? And if you are in the slogan or logo department, you can really benefit from brainstorming. Writing out huge flowcharts of ideas is always to your advantage, and you can take small elements from each new idea to build one large final idea. Another large part of brainstorming is going around the table asking all sales or creative personnel their opinions on any new ideas on the horizon.

Close Friends

Just having someone to lean on that knows your true creativity is always going to help. Being through thick and thin with a close friend will absolutely help your creative mind. When someone that has known you a long time is helping you in the creative process, you’re going to always trump whatever elements you are facing.

Looking at a blank canvas can always seem daunting, but when people that have known you through thick and thin come into the picture, the creative light may shine down on you sooner and in more abundance. Truly hearing what everyone who cares about you has to input on your situation will stoke your creative scale in a good way.

Close Friends and Peace/Down Time

When you don’t have to be going full force and taking care of all your daily tasks, downtime and being away is one of the best boosts to creativity. Just ridding yourself of all the overstimulation and stress that daily life brings with it can really make you whole again. It doesn’t have to be a getaway in a different location, it can just be some time in a room with not as much light or relaxing music. Even though it is not as kinetic, and energy-laden as a brainstorming session, peace and downtime are very essential to the creative mind.

After being fully powered down for a while in a zone where the daily pressures don’t manifest themselves, creating and being successful can sometimes reappear naturally after some downtime. Revitalizing the creative mind can be a long process, but these tips will help point you in the right direction.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!

How to Break this Year’s Business Goals into Small Pieces

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Every marketer or entrepreneur knows the feeling of having several large projects that need immediate attention and completion, the ones that are vital to the survival of your commerce.

A new business plan, doing taxes, maintaining your creative content, and going over invoices are part of the vital stream of tasks to stay afloat daily. Then you will have others like business-to-business phone calls, reading articles and other content to stay up on important trends, and looking for applications and software to streamline your process down the road.

At the beginning of the year is when you are always going to plan what you really want to make happen, and it can feel daunting. But there are a few ways to at least break all of these large goals into smaller pieces.

Initial Brainstorming: plugging in early

When you know you are going to have enough tasks to keep you busy for a while, one thing that will help off the bat is utilizing time increments or sessions to narrow down the work it will take for the finished product. One very good rule of thumb during this process is to take the list of things that need to be done and write just a short sentence about it, such as: “This is such an important part of my marketing process because it involves learning code like Java.”

Then, you have the very important tree of information written down that involves what you have to do, even if it’s broken down into 20 steps. These little “micro tasks” can be as quick as jotting down important updates, to going back over things you have already completed to see if there are any comments or additional updates on them. This type of brainstorming really helps because it can take place over a long period of time and does not threaten your fixed regimen.

The Periodic Process Review

When you have different things to do that seem to be the mountain too hard to climb, there’s one great thing you can do that at least may keep you in perspective and have you re-evaluate how hard you need to work. Whether it’s over your micro tasks or the entire final product, it’s more than just checking things off that are done. You really can stand back, take a look at how your overall progress is going, and make room for more growth.

It’s almost like having one tab open, opening another and zooming out a bit, but can be done. Beyond just what tasks did you accomplish, you are really sizing up what the next week or so may have in store. And most importantly, don’t get discouraged over the things that you didn’t complete; you’ll be motivated to get an extra strong cappuccino and knock it all out soon.

Truly Envisioning your Success: The Finish Line

One of the hardest parts about breaking your large-scale projects down to size is the sense that you’ll never get everything done. You absolutely WILL, and it can all come down to one beautiful, discerning moment on the finish line. Completing the hard tasks always seems like it may not be worthwhile while you’re doing them, but they will be. While doing extensive market research, you can come across a lot of dead ends.

Many stories and facts just link back to each other with no real worth, and everyone’s trying to replicate the same success. The new year is the absolute best time to line up your priorities and size up the items that will make you the most successful. The projects and finished goal of perhaps being featured by someone you admire or emulating their success will keep you permanently fixated; 2015 would be stellar to really knock it out of the park in terms of goals.

Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!