You may be scrambling for some inspiration about social media methods, new trends that are taking place, and latest news on the most motivating factors in startups. Many business owners that I’ve talked to mentioned that in their most desperate times where they simply did not have good ideas, clear thought, or a clear plan of action, were inspired by reads such as these. Sometimes when you are looking at plotting up marketing methods, and researching new strategies, it takes a fresh perspective and the words of someone else to help you get back on track. Here are 4 books from this year that will help you stoke the creative fire and grow your business in the most innovative ways out there.
1) Big Bang Disruption: Strategy in the Age of Devastating Innovation
This remarkable and fresh read describes how the ability to innovate well has been shaken up a bit and lacking due to the massive advances that have taken place in technology, and how a clear vision is a bit tough to get ahold of. It is full of advice about how to survive in a very fast paced world, and how much you are going to have to adapt to stay lean, and quickly. It’s based on the premise that the advances in technology won’t be of much use if you are not willing to be ready for anything, and is intense to say the least.
2) The Big Lie; or Interpreting your Customer’s inner Life for Profit
Explaining the notion that customers really need to feel good on two different levels, this book discusses the importance of customers wanting to have not only their needs, but their dreams met. Full of backing examples, strategy to simply be leaner and better, and simply being all about what the smart brand must do to succeed these days, it investigates strategic value. In the realm of marketing placement, you will have to follow a path that has no confusion or contradiction.
3) Chicken Soup for the Soul; Reboot Your Life + 101 Stories About Finding a new path to Happiness
We are at a time where business owners are going to be well influenced by stories of change and walking in its path. It really focuses on what it feels like to be in a rut, and how to get out of it with grace and courage. Great writing; clear and concise tales of people that survived feeling down and out, and pulled a rabbit out of the hat in more ways than one. Feeling successful isn’t just about the bottom line, but the emotions you encounter at all stages of the game. As we all know the broth of soup revitalizes us during down times, so will reading stories of inspiration and numerous individuals finding ways to rise up and trump their own fears, and fears of what governs habits or the market.
4) Your Inner Will: Finding Personal Strength in Critical Times
Author of ‘The Power of Kindness’ gives us an in-depth of the most resilient people on the planet and the doses that life has given them. Truly finding your untapped energy as an entrepreneur may take a bit more than wit and will, this taps deep into philosophy, practical advice and reasoning, and has been heralded as genius. A dweller of Italy and also one who has studied Adolph Huxley’s lectures, he has much to say about the soul and how deep you can tap into it if you really need to.