Tools + apps for Marketers: Consumer Barometer

IAB Europe and TNS partnered up with Google to provide this tool that gives guidance on past purchase behaviors and how buyers use the web to fuel their purchase whims and decisions. There was an Enumerator study and a consumer barometer study, and the consumers involved were polled heavily to provide an accurate sample. From a length of around 20 minutes, the survey was heavily loaded on product categories and impulse reasons. Technology, toys, footwear, and DVD’s were some of the topics, as well as another heavy hitter on marketers’ minds: home furnishings.

Published by

Keetria

Entrepreneur and marketing director out to share business ideas, tips and concepts. As a music enthusiast, her musical ensemble consists of plenty records from the 80s with a smidgen of the new stuff. When she’s not brewing up a new mix, you can catch her over at HyPursuit and AMW Group. By Keetria Garner-Chambers Google+

Leave a Reply