SOB

Are Productivity Life Hacks the New Way of Getting Things Done?

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Staying focused in a world that is so technology driven takes a lot of versatility, diligence, and fervor to accomplish things and get them done. Confucius the wise man himself actually once said, “he who chases two rabbits catches none.” As hard as it is to recognize the fact that working on more than one task at once will waste valuable time, “Life hacks” have been defined lightly as tools that make the “chaos of everyday life easier and more efficient.” When users trade these tools across the web and through other mediums, many entrepreneurs, busy folks like teachers, and medical professionals or students realize that there are many new (and old) ways to juggle their workload more efficiently and more than just survive, but thrive. We are going to haplessly claim that productivity life hacks ARE the new way of getting things done, as we dig a bit deeper.

The life hack that we found the quickest seemed simple enough: just to wake up before everyone else. As routine and run of the mill as that may seem, some of the most successful people in the world have told us that it is absolutely true. A wildly successful website owner told us that “the reason successful people wake up early isn’t to always work, it can be to waste time.” We were a bit shocked by that, but during an interview he told us that since there is such a large amount of work to be done, that the wee hours of the morning are best used for recreation. And for some CEO’s and tech gurus, that just means finding the time to glean news sources, trade journals, and the like. We believe that one of the best other life hacks we encountered was to “tackle topics you despise first.” But doesn’t that sound like it could lead to the opposite of being productive?

Much of the truly unpleasant work can be tasks in the financial realm like budgets, or customer complaint forms, especially if you are on the lower end of the current totem pole. The best truth behind this life hack is that once you get done with a few solid hours of the tasks that you enjoy least, your brain power will implode exponentially. And who doesn’t enjoy feeling like they just had a few Red Bull drinks as far as the checklist killer realm? Another of the life hacks that we found from multiple blog sources was about a topic that some love, but some dread: meetings. The mantra/life hack of “keeping meetings to a minimum” surprised us a bit, but we dug deeper to look for the silver lining.

In the days where budgets were never trimmed and people actually wanted their employees to have fun 24/7, meetings were thought of as productive, a way to have a bit of a roundtable and perhaps even bond. But as many different tasks loom and more than ever needs to be accomplished, the time spend handling the accounts could be much wiser than the time spent mulling over past notes. Either way, keeping meetings to a minimum has helped many of our cohorts. One who was an owner of a prominent shoe company in Los Angeles admitted that, “we realized much of what was accomplished was just as easy done over instant messenger, and as long as employees were praised and rewarded for good work, cutting them to a minimum was a great choice.” And hey, we know everyone likes a break, but the load in your inbox simply hasn’t shrunk the last hour, as much as you’d like it to!

Style of Business: Richardine Bartee + GrungeCake Magazine

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Technology, trending music and the tragically hip editorials that many are interested in is what GrungeCake has been wonderfully doling out the last time we took a look. Popcan Bonds, Blitz The Ambassador, and Dawn are all in the latest issue of this slick publication that was conceived by creator Richardine Bartee 12 years ago. A true authority on all different kinds of acts, fashion, acts of prowess and humility among artists, and a vibe that surpasses the simple “urban” spectrum, GrungeCake is rolling dominantly across the digital landscape larger than ever. A variety at large collective of reviews, artist management mantras, and presentation of art, people are no doubt paying attention to the diverse and iconic platform.

Recently tweeting that she was delighted about a pair of Vans she received and excitement about teaming up to create a girl powered playlist for Cherrybomb Music, Richardine is an avid personality that has interviewed some of the hottest talent on the globe. With a very targeted and specific taste, this online publication is supportive to artists and cultivates a rich style with just a touch less bling than the other mags and blogs out there.

This month on Instagram The Black Opera claimed that she has been “reppin since conception”, and praised Richardine for her business sense and overall evolution. GrungeCake itself had its humble beginnings as a sparsely circulated twice yearly publication, and now is a full time media offering with coverage of this year’s Cannes event, just for starters. A Mad Max review, a feature on Express accepting Apple Pay, and an article on Beats By Dre’s latest collaboration with MCM are all presented with sharp clarity and wit in the latest written pieces.

The show “Shark Tank” has become wildly popular; it’s premise is all about up and coming entrepreneurs making the ultimate pitch for cash to investors. In her pitch on the program, Richardine suggested a service crafted to bring back some better fundamentals and credibility to the music industry as a whole, that has been suffering a chiseling away at its image over the last decade. Also helping out in the testing of “Audibase,” she tests it out for overall ease of use and debugging; after a few more rounds of investment this will surely be a sweet thing in the industry. A format for sharing longer clips of audio on blogs, websites, and the like, she absolutely recognized the promise and potential of the service that’s still at the drawing board.

Flashback Fridays, awesome playlists, songs of the day, and very introspective reviews are all offered in the music section. Fully pulling off the ability to give news, provide true insight, and upper caliber opinion of what’s going on in the music realm, the overall vibe of GrungeCake is a bit more durable and deep than some. Not possessing the fully plastic theme and presence that some online forums have, there’s a bit more raw goods and catchiness here, much like the way that “Vice” lays down the law. To the point grit and advice within track reviews such as “Would I buy it? no. Should you buy it? If you want to” lean towards the brief, not heady opinions that many are looking for in today’s internet world. What we really commend GrungeCake and Richardine  for is following through on vision; as a child she wanted to do interviews and publicity for figures in entertainment & music. Her vision and success is refreshing as ever, and now she’s the purveyor of an internet hive of pleasantly hip, and skillfully entertaining content.

Marketer’s Slice of Hand-held Heaven: the Lumen Pocket Projector

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This is one gadget
that takes up so little space in carry on you won’t even know it’s there; but when you pull it out in the conference room to project your pitch, you sure will. It connects to smartphones, tablets, video players and cameras, and has input options for 1080p and 1080i, making it a high def powerhouse. You have the ability to project very digitally sharp images on up to 80” diagonal screens, and really wow the audience. Years ago when the device itself to project was so much larger, it started many potentially great product demos on the wrong foot, and this professional gadget will wow any client or provide great entertainment for you while on the road.

Exquisite Carry on Luggage Experience: the Alpha 2 by Tumi

Alpha2_duffel This large wheeled split duffel is absolutely a product of this high end brand’s commitment to making the best better. This brand features complimentary monogramming, an immaculately sleek appearance, and superior craftsmanship. The damage proof handle system, stellar custom design and accessible shape appeal to any traveler. Whether it’s the beach, slopes, or business jaunt to the next city over, the Alpha 2 is one fine choice for the taking. It’s always nice to know you’ll arrive with your goods intact and looking top notch to boot.

The Globe Trotting Traveler’s Business musts: Tumi Ultra Slim Adapter Kit

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The ten adapter tips that come with this little entourage are what really pack a punch. When you are on the go in Singapore, New York, Hong Kong or Athens, the 120v AC adapter with the air connector cable will keep all your accessories purring and ready. The real selling point in this kit is all of the tips included, so you aren’t without anything you need to get through your haul through the time zones. There’s nothing quite like reaching your destination and being drained or on empty, and this array of prongs and prolific electronic juice will prevent you from the chronic “arrival without enough charge” meltdown.

Cashing in on Your God Given Talents; Making A Lifestyle of What You Love

 

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Itching to do what really makes you tick

There are a lot of people out there who know by all means what they want to do with their life when they are very young children. The question asked to many of what they really want to be when they grow up resonates with us forever, and we may change our minds many times along the way. Some people think that athletes have it really easy, and are jealous of their success. But if you participated in a rigorous training session with a high paid athlete, you could change your tune. They absolutely love what they do, but their dedication level is staggering. When many people are young, they may feel they have a knack to be a doctor, or a scientist, or teacher. But along the way you can encounter obstacles, difficulties these days with student loans, and the world can move right underneath your feet. For better or for worse, it can show you not only your priorities, but the things you really love to do most and you may have to face questions of how much you are willing to sacrifice.

What level of compromise do you accept?

One statement that has been said in the marketing realm before is that “everyone is just crabs pulling each other down, and a few crabs or squids get out of the bucket and do something big”. This was in relation to writing a book, starting a profitable company, or finding a way to escape the rat race. Think of this modern day scenario: a couple has a child, mortgage, and other bills, and decides to start a tax preparation business. They engage fully in the venture, and are able to pay their expenses and continue a happy life together. But they realize that crunching the numbers, dealing with the quarterly filings, and occasional abusive client is making them miserable. It’s a very hard rut to be stuck in, because the need to pay monthly expenses is dire, but they are not really doing their life’s work, or their calling. Many record store owners went through a tough time when media became more digital, having to lose the storefronts and space that they loved, but were able to reinvent themselves in the online world.

The steps to optimizing your gifts in the long run

One commenter on a marketing blog stated that “Just liking or enjoying something isn’t enough to commit to the true passion level”. We see a lot of people involved in fitness, running, rock climbing, and novelists really have to persevere to get themselves to the finish line. What they define as happiness and success is what governs them; the number of hours put in does not have to burn you out. To really optimize your gift and how you want it to work for you, the hurdles in your way may make you squeamish, but a true talent will get you through the hardest of times. Forming an alliance with other marketers or niche products is a great first step, as well as keeping up to date with your passion by articles and more market research.

A talent like music is so deeply layered, with first steps to maximize your gifts wondering if you want to stay solo, collaborate, do original music, or just covers. With multiple social media outlets your passion may have to run high to cover your content across all of them, and stay fresh. The content and product kings right now definitely cover the culinary and travel adventure world quite well; However there is a lot of room left in the cooking field. As a marketer I really loved the segment in the film “Up in the Air” that talks about your true passion. George Clooney is laying off a worker from an office job, and asks him what his true passion was years ago before the pressure of paying bills seeped in. He admits that he would love to run a restaurant, and Clooney gently talks him into it.

One Final note

If talking to people and reaching out is your strength, an extra bravo to you! Go to all the local trade shows, business meetings, and partner-ups you can find locally, for you will stand out. Don’t be eager about the bottom line and exactly what is at stake, just be yourself and form powerful friendships with others in business. When you reach out and do a favor for someone else locally or nationally, they will be eager to see exactly what your passions are and what drove you into your business; and someday the favor could come back in the form of much higher reach or success.