It is no doubt that small business ownership has increased over the past five years, and small business growth will continue to rise over the next few years. According to the latest statistics shared by Oberlo, “there are 33.2 million small businesses in the US, which account for 99.9 percent of all US businesses (SBA,
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In the current fiercely competitive business environment, it is increasingly crucial for brands to differentiate themselves from their competitors. With so many similar products and services in the market, it can take time for companies to stand out and get noticed. However, using creativity, businesses can break the mold and set themselves apart. What is
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Book promotion can be a daunting task for any author. With so many options available, knowing which strategies will most effectively reach your target audience can be challenging. Public relations (PR) tactics can be a powerful tool for authors looking to promote their work. In this article, we’ll explore the top PR tactics for authors
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Colors play a huge role in branding, without proper explanation and the use of color, you may be sending the wrong message to your audience. You may not know, but every color that you see out there, particularly in the marketing domain explains color and a story behind it. There is always a relationship between
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Great events are driven by great ideas, full of ambition and creativity. However, the reality is that the better your ideas, the more funding you are likely to need. For that reason, sponsors are essential, but how exactly do you get them? Here, we’re going to look at four methods of finding the sponsorship your
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Most small businesses attract customers the old-fashioned way—via “word of mouth.” While word of mouth marketing works, it’s a painfully slow process to build a business. If you have a business, no matter how small it is, the best way to grow your customer base quickly is to advertise. Here are some easy-to-implement advertising ideas
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An app that seems simple in what it does at first but really saves you from some awful moments, Locale changes your phone’s ringer settings based upon where you are located. If you are stuck in an important class or meeting, it will automatically know, and adjust your ringer. What started out as a mere
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