Branding takes finesse. It takes a fine eye, an understanding of the market and a savvy account of what consumers really want. You would think well-established companies had these bases covered…but the sad truth is that everyone has a blind spot. If there’s one thing you need to learn from other businesses, it’s what NOT
More
Not every branding idea you come up with is going to be a winner – and that’s not necessarily a bad thing. Branding swings and misses can teach you very valuable business lessons, and that’s something you should take away from all of your mistakes. Whether your sales are slowing down or you royally flub
More
What exactly is a lifestyle brand? On one hand, a lifestyle brand is a brand identity that focuses on the ideas, rituals, interests and attitudes of a particular culture or hobby, thus the term lifestyle applies. Lifestyle brands market and sell products and services to consumers that focus their lives and interests around a certain
More
