Brand Awareness

10 Signs It’s Time to Invest in Hiring a Publicist for Your Brand

How the public perceives your brand can distinguish between a loyal, ever-growing customer base and a business that stagnates or declines. Publicists bridge brands and the broader public, using their specialized skills to mold perceptions, amplify brand stories, and foster meaningful connections. Yet, many businesses grapple with the decision: When is the right moment to


Great Brand Awareness Compels Consumer Spending

What we saw today with Apple’s iPhone 5 launch is proof that brand awareness is the key component to a successful brand. Noticed I mentioned great in this blog title due to the simple fact that all brands are not created equal and some brands are miles away from connecting with a consumer who is interested