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Brand Building, A Motivational Outlook

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I’ve come to the conclusion that what’s good for the goose isn’t necessarily as good for the gander.

Interesting Read: Who Moved My Cheese?


Who Moved My Cheese by Spencer Johnson, M.D. has been around a while but I just got ahold of it over the weekend.

Great Brand Awareness Compels Consumer Spending

What we saw today with Apple’s iPhone 5 launch is proof that brand awareness is the key component to a successful brand.

Ideas for Planning a Publicity Campaign

The word planning automatically fills the mind with thoughts and images of a lengthy to-do list, scattered notes and paper.

Making The Most of Social Media

Branding yourself or your company through social media is not difficult to accomplish when the right strategies are employed. Below are a few tidbits of info that are easy to do yourself.

5 Memorable Ad Campaigns You Won’t Soon Forget

Check out this handful of memorable ad campaigns. All have their own strengths: repetitive, comical, compassion, eye catching and controversial.

Interesting Read: Strengths Based Selling

I just experienced the joy of reading Strengths Based Selling written by Tony Rutigliano &