This is a book that really does its job well of telling marketers how to create stories, blogs, videos, and content that people are curious about and want more of. Content Rules: How to create Killer Blogs, Podcasts, Videos, Webinars, (and more) that Engage Customers and Ignite your Business is the title of this great resource. Authors Ann Handley and C.C. Chapman use examples of companies that have practiced what they’re is preaching, which gives the reader a sense of what they can accomplish if they use these tactics. Podcasting in particular is really gaining in popularity, and is a great avenue for heightening interest on the web.