Consider the articles you like to read. Are boxed text pieces, tables, and pictures “more easy reads” for you? Do color graphics catch your attention and pull you into the content? Consider how much more likely you are to engage with something that has a visual component while surfing through social media updates or reading online diaries.
The author’s objectives are to connect with the public and share material, with the objective of educating, informing, and motivating. Isn’t it time they made maximum use of all possibilities and formats to achieve these goals? An infographic is a way to display your article information, appeal to your current readers, and attract new audiences. Infographics are used by 65 percent of organizations to complement their content marketing strategy.
Why should I devote time to creating an infographic?
The best answer is that an infographic can be used as a marketing tool. By taking the time to design an attractive and well-crafted graphic, you are increasing the visibility of your work and attracting new readers.
You don’t have to be a professional designer or artist to create an infographic. There are many infographic tools available online that allow users to create simple designs with basic shapes and colors. In addition, most journal publishers will have staff who can help you with the design process.
What are some best practices for creating infographics?
Here are a few tips:
– Keep it simple: Use short phrases and sentences, avoid jargon, and use easy-to-understand language
– Use strong visuals: Choose high-quality images, use bright colors, and consider using icons or illustrations
– Be creative: Think outside the traditional journal article format and get creative with your design
– Tell a story: Use your infographic to tell a story that will engage readers and make them want to share your work
By following these tips, you can create an infographic that will help you achieve your goals of increasing the visibility of your journal articles and attracting new readers. Give it a try!
How to use infographics to drive traffic to your journal articles
The first step may be the most difficult: coming up with a topic. After you’ve collected your data and organized it, it’s time to present it in a way that is visually appealing.
After that, provide a solution to a problem!
People are more likely to engage with your content if they feel like you’re providing them with a solution to their problem. Make sure your design is clean and easy to understand. Use strong visuals and avoid using too much text.
Also, tell a story with your infographic. Infographics must also have a fantastic design in order to capture attention and draw people in. People learn better through pictures, therefore this is the greatest method to interact with them. When creating an infographic, consider using one of the best infographic tools available online. This will allow users to create simple designs with basic shapes and colors.
To be more professional and fantastic, infographics should also contain educational and entertaining facts to look more attractive and professional. According to some best practices for creating infographics, keep it simple by using short phrases and sentences, avoiding jargon, and using easy-to-understand language. Also, use strong visuals such as choosing high-quality images and using bright colors. You can also use icons or illustrations. Be creative in order to think outside the traditional journal article format.
Most importantly, tell a story that will engage readers and make them want to share your work! By following these tips, you can create an infographic that will help you achieve your goals of increasing the visibility of your journal articles and attracting new readers.
Keetria is an entrepreneur, wellness advocate, and brand strategy coach for creatives & entrepreneurs with 16 years of public relations expertise working with some of the world’s leading brands, startups, media personalities, and entertainers. If you would like to work together, don’t hesitate to reach out!