Style of Business

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We all do it. Whether you’re someone who wastes time watching YouTube videos or simply finds other, more desirable chores to do other than your most important task you keep finding ways to avoid. Procrastination is an ailment that plagues all of us from time to time. Some of us are occasional victims to a bout of laziness, while others are habitual procrastination professionals.

Instead of letting procrastination take over your life, it’s necessary to grab your ability to pay attention by the horns and steer it in the right direction. It can be difficult to control your procrastination impulses, though, so it’s important to find exercises and habits that can help you get things done in a timely manner.

Productivity is a great attribute to have as a person. When you’re productive, you’re happier – while it might feel better to push off your responsibility in favor of more free time, you’re just prolonging a hidden sense of anxiety.

This is especially true of projects with deadlines that you put off. While you might be able to get all your work done on time despite procrastinating, no one likes that sense of stress they get when they’re burning the midnight oil the night something is due just because they put off their work until the bitter end.

Stop living like this. Use these three effective strategies to start being productive when you should be instead of slacking when you shouldn’t be.


Use a “break it down” method.

One of the biggest reasons we put off tasks is because they’re too arduous to us at the moment. Think about two different to-do list tasks: sending 10 emails for a charity you’re running a function for or cleaning out your two-car garage, packed with junk.

It’s much easier to just sit at your desk and shoot off some emails instead of spending the whole day trying not to be crushed by stray hockey sticks and boxes of old clothes. This is because you’re looking at the large picture, not the big one.

Instead of thinking about cleaning the whole garage, focus on the idea that you only take care of a small section or portion of the work every day. Spend one day stacking all the stray boxes lying around, then another sweeping the floor. The smaller the tasks are that you’re working with; the more likely you are to get them done. Eventually, the bigger project will be accomplished.

 

Don’t get down on yourself when you don’t succeed.

Everyone procrastinates – even when they’re trying not to. Even the most steadfast and productive person will slack off from time to time. Does this make them a failure? Does this mean they’re doomed to fall into a lazy groove and never accomplish anything? Ever?

No.

This is another reason many people don’t accomplish tasks – they’re too hard on themselves and the idea of failure. Think about it: if you have a task you need to accomplish but you feel like you won’t succeed, how driven are you to complete said task?

When you procrastinate or fail a task, don’t think of it like it’s the end of the world. Think about it in a positive light. You might have fallen, but you can get up and start again.

 

Find your perfect planning method.

We know and understand that it’s a little insulting to tell you to write out a to-do list or start using a planner to map out your day in order to beat productivity – you can hear that advice anywhere. Of course you’ve tried a planning method!

The advice not often given is that every person has a planning style that fits them. Some don’t do well with to-do lists, while others swear by them. Don’t throw in the towel just because one system fails you. Try different methods out – post-it notes, apps, to-do lists, etc. You’ll find something that works for you eventually.

 

thinkpositive1Have you ever considered the role of positivity in your life? In fact, think about this question for a moment: how positive are you?

If you immediately answered with a “very” or “yeah, I’m positive,” then stop and rethink your answer. Give yourself five minutes. Positive people exude their positivity in everything they do. They may not be eternally smiling, stereotypical balls of sunshine, but they do have a “can do, will do, will succeed” attitude that helps them get through the day.

But is there a purpose behind all of this positivity? It makes sense that being positive can increase your productivity and lift your mood some, that’s for sure. There’s also that other quip that people like to throw around that you should think about: “being more positive is healthy for you!”

Is this actually true though? Is there any direct correlation between being positive and being healthy?

In reality, there have actually been quite a few studies done on the subject. Many scientists and researchers wanted to officially find out how positivity affects a person’s health.

For instance, a 2015 study shows that what you say on Twitter could actually be directly correlated to a person’s heart health.

Based on the data found, users that used more optimistic language presented a lower risk for their mortality in terms of heart disease. This means that users that used words in their tweets like “stronger” and “faith” were healthier than those who used more negative language or who had indiscernible leanings.

Researchers from the University of California at Berkeley conducted a study based on the emotion of awe. Awe, amazement and wonderment are all positive emotions that can positively affect your health, based on the research that discovered the emotions have natural, anti-inflammatory properties.

The Berkeley study involves researches looking at subjects that had recently experienced awe versus those who had not. Those who had experienced awe were found to have lower levels of cytokines, inflammatory markers that may cause autoimmune diseases, depression, Alzheimer’s and heart disease.

One of the study’s authors spoke to news website The Huffington Post about her thoughts on the study and subject.

“Rather than seeing a walk through the park or a trip to the museum as an indulgence, we hope people will view these kind of experiences as important ways to promote a healthy body in addition to a healthy mind…”

Another study conducted on positive emotions was spearheaded by positive psychologist Barbara Frederickson. Her research focused on the effects of loving-kindness meditation (known as LKM) which is a traditional Buddhist practice that combines meditation with compassion and collective love within a group.

She found that the boosted feelings of compassion led to improvement in resting vagal tone. The vagus nerve has to do with a person’s overall physical health as well as their feelings of connection and love.

Frederickson had this to say about her findings:

“In a way, our bodies are designed for love, because the more we love, the more healthy we become.”

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There are a lot of traits every entrepreneur must have to be successful. Productive, confident, critical and innovative. All of these character traits make an entrepreneur who they are – a strong businessperson who knows what they’re doing and exudes that quality to everyone they know.

But what if you’re an entrepreneur who isn’t exactly a leader? Not all entrepreneurs automatically come equipped with a strong knack for leadership. This is something fixable, though. Keep these six methods in mind in order to start better honing your leader skills.


Always be willing to listen.

One of the greatest skills an entrepreneur can master is learning to listen. In a boss role, it’s easy for entrepreneurs to get into a “my way or the highway” mentality. Break this habit and hold regular employee, staff and/or team meetings.

When you learn what sort of input those beneath you in the ranks have to give, this helps you in two ways. One, you’ll learn about the inner workings of your business. Two, your employees will respect you more because you’re willing to put them on the same plane as you.

 

Get on top of your deadlines.

There’s no such thing as a good leader who’s late. It’s not uncommon for office workers to push deadlines or forget an assignment – it’s not a good thing, but it’s certainly not uncommon. Leaders, however, have an example to set. When they miss their deadlines, they show that they aren’t organized or serious about success.

When you fix both of these problems, you show that you’re a good leader because you’re willing to go the extra mile to make sure things get done. Conquer your deadlines and become the leader you want to be.

 

Communicate constantly.

Good leaders communicate all the time – whether it’s to their team or their partners, they constantly have to be talking about their ideas, their plans and making sure everyone in their business is on the same page.

Just like you need to be able to listen, you have to be able to speak about the things you think, know and hear as an entrepreneur. When you master this skill, you show you have what it takes to lead.

 

Hone your cooperation and personal skills.

With all this listening and talking going on within your business, you should have developed some good interpersonal skills. However, there have been many leaders who know how to listen and communicate, but they don’t know to actually make connections with people.

A good leader is someone who knows how to cooperate with others, is a personable boss and colleague, and they also have a knack for connecting with others as a person, not just a business associate.

 

Learn to come second.

You won’t be coming in first every time. As a leader, sometimes your needs aren’t what need to be met at the moment. If you need to take a pay cut in order to pay your employees, so be it. Good leaders are people who understand that they might be the boss, but employees come first.

 

Have a way with words.

Consider a good leader. They’re confident, right? This confidence comes through in how they speak with people – both in personal and business settings.

Confidence isn’t just about thinking you’re great. It’s about being able to speak to others in any situation and show that you don’t just think you’re great – you ARE great, and it shows.

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Let’s be real – the business world isn’t exactly female-friendly. You’ve probably experienced this at some point in time during your career. Whether it’s a few smug male glances or all-out sexual harassment, you’ve got a lot to deal with as an entrepreneurial woman in a world dominated by men.

It’s more important than ever for everyone to support women in fields of expertise. As a woman yourself, it can be hard to find people who are willing to be in your corner. Thankfully there are indeed female-friendly resources out there for support, ideas, networking and help for all of your entrepreneurial needs.

Feminology

If you need someone in your corner that is willing to go to bat for your business, Feminology is there for you. Their female-empowerment message is perfect for women entrepreneurs who are just starting out on their first official business venture. For a yearly fee, Feminology will guide you and your business through your fledgling phases, making sure it succeeds.

Feminology also regularly holds and endorses workshops geared toward giving women the tools they need to succeed as a businessperson, including marketing ideas and networking tips.

American Business Women’s Association (ABWA)

As a female entrepreneur, it’s important that you network in spaces that are safe and welcoming to you. If you’re going it alone, it can be hard to find opportunities to branch out and network outside of small circles. The ABWA gives women from all different business backgrounds the opportunity to get together and learn about leadership and education, as well as providing a great pool of female entrepreneurs to connect with.

BizyMoms’ Small Business Center

You should never stop learning. You could have a PhD in literally every subject possible, and there would still be new information to learn. Maybe you aren’t there yet, but the point still stands – BizyMoms’ dedciates a portion of their site to offering female entrepreneurs access to e-courses, directories, informative articles and even a newsletter to subscribe to for updates on women-friendly resources.

Rich Woman

You can already tell this is a site for you, right? Rich Woman is dedicated to female empowerment in the business world by connecting with other like-minded business women. There’s also an added element of financial education and business presence for entry-level female entrepreneurs that still need a little bit of help getting their foundation set.

The BOSS Network

 Are you a BOSS? If you are, then you’re a pretty smart lady – this network of women is all about being empowered and aligning together as businesswomen. They’re all about promoting the health and wellness of women, both in the business and spiritual sense. If you want to network and just swap some business stories with some savvy women, this is the place you should be.

TED for Women

 You’ve probably heard of TED conferences, or at least seen snippets of them on YouTube. If you’ve never seen a full TED conference, you should definitely check one out. If you want one that piques your interest, check out their videos tagged “women.” Most of these videos talk about women issues and their place in the working world. Watch a few and be totally inspired.

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So you have to come up with new brand strategies. How do you test if it works?

There’s a certain art to effectively testing out branding strategies that you’re unsure of, and it’s definitely an art that takes a lot of practice to master. Marketing in general is something of a science – there’s a lot of psychology and numbers involved that makes it somehow both subjective and scientific at the same time. Branding and advertising have certain standards, but if every brand formula was so simple, there’d never be a failed advertising scheme or bankrupt business.

No matter how you test out your branding strategies, it’s imperative that they work. The only way to truly see your branding strategy’s success in action is to use testing methods that give you accurate results that you can visualize.

The following strategies can give you the data you need to make sure your recent branding venture is on point.

  • Social Media Competition – Pick two brand marketing ideas you want to try out on social media. Put both up in two different tweets. See which one does the best with your target audience. Don’t just go off of retweets and likes, either – your true analytics data should be what you go off of first and foremost.
  • Ask Outside Sources – Sometimes you get too absorbed in being a boss and worker that you forget to think like a customer. Sure, the obvious solution is to do blind studies with strangers in a controlled setting, and this is indeed an effective method of market testing. However, also get up close and personal with your ideas – ask your family. Don’t go straight to the family member you know will be easy on you either. Go for that brother or sister who points out your flaws and gets on your nerves. They honest and biting critique can actually serve you well when it comes to branding criticism.
  • Go Undercover – Try your branding out on your own coworkers and staff. If you’re a nutrition company, set up a faux bake sale stand near the front of the office. Get someone to say they’re trying to help their kid out with a bake sale or experiment and ask if they can help buy the products so they can meet the set out goal. Offer up several samples – mock ups of your own branding ideas – and keep track of who chooses what, as well as which gets chosen the most. Adapt the method to whatever your company produces and get creative with it.
  • Do a Blind Vote – Sometimes, even in the most tightknit office, people aren’t willing to speak their mind about their criticisms. When you’re testing out a branding idea, don’t ask for anyone to give their opinion directly. Instead, hand out index cards and ask for your coworkers to write their most biting thoughts on their cards – anonymously. Gather and shuffle the cards, then read them aloud for others to comment on the criticisms. This way you can honestly see what works and what doesn’t in a safe way.

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You’re sitting all day at the office. Sitting to work, sitting to eat, sitting on the way home. You probably get to your house, sit on the couch, and then sit in bed before you lay down. When you work a lot, you become really sedentary, and this isn’t the answer to a healthy and happy life.

There’s also another problem happening here – when you sit and sit all day, you aren’t operating at your best. When you’re at work you should be firing on all cylinders, not slumping through each day wishing it was over. When you sit and don’t move, you aren’t as productive as you could be.

Here’s a fun fact for you – every year you get older, your brain’s ability to generate brain cells depletes. If you want to help curb this process, exercise is the answer. In the short-term, even exercising for 10 minutes a day can help your blood circulate to your brain, keeping you sharper. When your brain is engaged, it’s staying healthy and youthful.

The happier your brain is, the more productive you are as a person. A fully engaged brain is one that is getting things done, which means you could be wasting your potential just sitting in your desk chair for hours on end. Thankfully it’s not hard to get your brain going again, even at work. Those 10 minutes that it takes to get your brain going can be done sporadically throughout the day in short bursts – or you can literally work on them while you’re working!

Not to mention, in general, exercising is good for your body and overall well-being. These exercises are all doable at work, no matter if you reside in a cubicle or the top floor office. What are you waiting for?

  • Leg Lifts – Sit at a desk all day? It’s like that this sedentary position keeps your legs in a near-still state for long periods of time, cutting off circulation. You may shuffle or cross and uncross them occasionally, but that’s not doing much. It may not seem like a lot, but do some leg lifts while you’re sitting down and working. Life one leg from the knee, hold for five seconds, and put it down. Alternate back and forth for as long as you’d like. This extra movement is enough to get your brain back in motion, especially because now it’s working harder to focus on counting and your work at the same time.
  • Dine and Dash – So you’re at work on your lunch break, sitting at your desk or in the break room. Instead of simply sitting through your lunch break, walk around and eat – where it’s polite to, of course. If you can go outside, walk around your building while you enjoy your salad or burrito. Try to keep things healthy (but that’s for another post). Getting out and moving around can get your creative and productive juices flowing again.
  • Work Rewards – Make it into a game. Pick an exercise that’s simple or that you enjoy doing, like toe touches or squats. Tell yourself that after every five minutes you spend fully focused on work, you get up and do your decided upon exercise. Once you’ve done 12 reps in a row, so you’ve worked and exercised for approximately an hour, take a 15-minute work break – if you’re allowed of course. If not, find another way to treat yourself for the accomplishment. When you feel accomplished, you’re more likely to be productive.
  • PE Routine – If you want to get your work workout over with all in one fell swoop, that’s fine. Just wait until your longest break and think back to middle school gym class. Go through about 15-20 reps of the most basic stretches and exercises like high knees, the butterfly position, a jumping jack or two. This can get your circulation going and boosts your productivity after a long and boring afternoon.

Brainstorm
Being the owner or employee for a small business means being a constant idea machine. You’ll have to learn how to come up with solutions and ideas on the spot at any time of the day. At first, this can be pretty easy – you’re a fresh mind with fresh ideas and you’re spitting them out left and right. After a while, though, the well starts to run dry. You’re grasping at straws, trying your damnedest to come up with whatever you can and what you do deliver isn’t very good.

This means you’re going to have to learn how to brainstorm. No matter whether you’re totally new at this or you’ve exhausted your entire idea bank, it’s never a bad idea to develop a talent for brainstorming – especially with others.

Group brainstorming activities can be the best way for you and your team to come up with brand new ideas, or even fine-tune old ones. One half-formed idea you have combined with one half-formed idea from another coworker can add up to be the best idea you’ve seen all year.

But sometimes the common forms of brainstorming don’t work as well as they should. Everyone will get pretty burnt out on just shouting out ideas, so implement these four new and innovative brainstorming strategies during your next project meeting. You’ll be amazed by how much synergy you guys will share, and the ideas will come pouring out.

Change the scenery a little bit.

Sometimes what’s really blocking all of your creativity is staying in the same old meeting room and office space over and over again. Even if you work in the most inventive and creative office in the world, staying in the same place every day stagnates your creativity. Instead of staring at the same wall again, suggest everyone move somewhere else.

The best place for sparking creativity is somewhere engaging, like the outdoors, but even moving to a different room can get the juices flowing again. Being in a different setting can give you a refreshed sense of newness.

Oh – but if you’re a cool boss or have some pull in your workplace, definitely go for the work picnic option.


Stop applying all that pressure.

One of the reasons you’re drained of ideas is probably that you’re trying too hard to force them out. The best ideas are organic – they simply spring out of you without effort. When you sit there and think, think, think yourself into a stupor, you aren’t going to get anywhere.

This idea is two-fold: first, always keep a pen and paper handy – even in every room in your house. Don’t let that idea slip past you in the shower. Hop out and write it down! Just let your engines rest and write things down as they come to you.

Utilize some group therapy techniques.

No not in the somber way. When you all pile into the meeting room, sit in a circle and just talk – you can pick a question or topic to answer, but just get talking about something other than brainstorming.

When you engage with others on a more personal level, you get your mind working in ways that get it ready for bigger brainstorming work ahead. Talking about critical thinking or person questions makes you actually think about your answers, so you aren’t just regurgitating ideas using the same old brain techniques you usually use. 

Also try the opposite strategy.

Sometimes what really gets people motivated is keeping them apart from the rest of the pack. Skip the meeting for once and tell employees that they have an hour to come up with an idea – just one. After the hour, bring everyone to the meeting room and go around in a circle, reading off the ideas.

Also work in making small groups with different dynamics, instead of just one large group. Some people work better with other personality types – if you can make an idea match made in heaven, you’ll get brainstorming ideas in no time.

LeanIn
Over the last decade, women have really been changing up the business climate, being incredibly innovative, and simply inspirational. Ubeam innovative wireless, Hopscotch’s element for teaching kids how to code, and other great ideas such as Hitlist were all founded by women. From CEO Mathilde Collin who created the “Front” application, to Danielle Morrill who dreamt up the game-changing Mattermark, women all over are bringing their sharp focus, prime empowerment mantra, and hard work ethic to investors and other elements of the digital think tank worldwide.

Mattermark has software that lets users look at information about startups based on Twitter feeds, CrunchBase, SEC data, and more. We wanted to show you some of the best social networks out there today available for women, so you could find your own hive to cultivate the next bomb you drop on the ever-changing business landscape.


Lean In:
This is a web-based platform that lets you literally create your own “circle” of strong peer support. Developing from the pleasantly-changing comfort of men and women having the gall to step further out of their comfort zones, this is different then Facebook: you really put a bit of thought into the kind of circle you want to begin, and then interact in many different forums, private and public. Examples of what you can find in a large city such as Denver are “Women Warriors”, “Lean In Colorado University”, “Working Girls”, “Fire Within Me”, and “Victory Torch”. These circles grow together by collectively putting to use the benefits of peer mentorship, and over 80% of those who participate claim that belonging to a Circle led to a positive change in their life.


Walker’s Legacy:
 This excellent online Women’s social group is full of Industry knowledge about personal finance, resident experts, business, health and well-being, and many other topics that are perfect for startup innovators and entrepreneurs. Local Women’s Leadership Brunches are an excellent way to meet others with similar interests, understand your strengths and weaknesses, and clearly define the vision you want for your future AND your business. This entity was founded in 2009 as a quarterly women in business lecture series, designed to inspire all types of women to understand their purpose and learn from others who have had great success. The very first series was named in honor of Madam C.J. Walker, who was a true pioneer and innovator, and also the first self-made millionaire in the history of this great nation.


World Pulse:
 This online network really caught our eye because of its truly global reach. Tens of thousands of women leaders from more than 185 countries all over the globe connect here and create strong ripples of emotion and hope leading to change, and thereby changing thousands of lives. The community consists of community voices where you find journal posts, training where you can access information to cultivate your own growth, a resource exchange, a library where you can share tons of great information to others, and a group directory. You can browse the member directory for women with similar interests as yours, and best of all, it is a cost-free service. World Pulse themselves do not provide direct funding, but they do a top-notch job of connecting you with the entities that do. An emphasis on financial needs, a very diverse and innovative community, and a focus on humanitarian issues are just some of the great things that sets World Pulse apart from others.


The notion of building wealth and becoming prosperous is not a strange desire; many have dreamed of this for ages, since money is one of the factor’s that ultimately gives us freedom. Many of the best books of the last five years have talked about social media marketing, how to allocate wealth once you have it, and the art of public speaking. 2016 is going to be a big year in the entrepreneurial space: the popularity and usefulness of drones is rising, web commerce is still driving a lot of traffic, and people are really starting to travel again. Here are some great picks for the year ahead, as the entrepreneur in you will be encouraged by curling up with a great read.


The Startup Playbook: Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs, by David Kidder

Just 5 years ago, more than 550,000 businesses were concocted just within the borders of the United States, all hoping to become financially stable for life. This New York Times bestselling author and expert on the current economic climate shares experiences from some of the globe’s most successful entrepreneurs and startup players; picking the brains of those you want the most advice from. He goes very deep into his duty, and here you can glean information of how companies such as Paypal, LinkedIn, Ted, Flickr, and many others became a common name instead of just a pipe dream. Selecting a successful business model, finding funding for your venture, and dealing with hurdles you may encounter along the way are all some of the topics covered in this book that we conclude is one of the most valuable of the decade! We know it wasn’t written this year, but it is a drop-dead contender.

Mad Genius: A Manifesto for Entrepreneurs, by Randy Gage

One of the reasons we deem this one so important is that it shows us how conventional business thinking is not always cutting it in the market these days, and talks about the candid reasons why. This book really goes deep into what it takes to change culture to get results in the business world, and even changing what is taught in the educational institutions about an entrepreneur’s mindset. Whether you want to have an excellent product for sale, gain inspiration for your own call to action, or need pointers on never settling for second best, there is tons of valuable tips and ideas here for you. This is one author that recognizes the difference between the entitlement mindset and sitting down and actually getting something done, and he has inspired many to think big worldwide. Wouldn’t you be thrilled to be sitting in the driver’s seat of an incredibly awesome business idea at the start of 2017?

The Conquer Kit: A Creative Business Planner for Women Entrepreneurs, by Natalie MacNeil

The best thing about this work and the reason it really caught our eye, is that it’s very interactive! The open invitation to doodle, sketch and record what you are seeing in your mind’s eye in many ways is one of the best things about this book. It seems like a simple notion that you may sometimes overlook, but when you are reading other great books about how to get a killer startup up and running, if you don’t choose to write things down, you may completely lose them in the most crucial moment! Finding the perfect name, the right kind of legal status, constructing your team, and fully bringing the business to life are the 4 crucial components of business strategy covered here. AND: it’s exciting that it’s geared towards women, the innovators that will continue to shake up and define the world in 2016!!

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When you are working up presentation ideas for whatever you want to market under the sun, it’s no secret that people have to like the way your images and appearance look. But there is an entire science that lies beneath just the first few thoughts any marketer has about visually appealing goods. Yes, your models and people can be attractive, but what about the WordPress theme, templates, colors, and text? What we have learned from many of our cohorts in media is that it only takes 1/10 of a second for people to form an opinion about your character, and websites are absolutely no different! We predict that that time frame is only going to get tighter, with some publications and bloggers claiming that web designers only have 50ms to make an impression. Even though that’s not a lot of time, there is plenty of positive news, and a lot of it is regarding the solution to appeal to a wide variety of viewers and tactics you can use.

What the most prominent names in the industry have decided is that the first impression depends on a lot of factors, but can be narrowed down just like any other. Key studies in this arena watched eye movement, how long participants took to focus on certain parts of a URL, and the menu, logo, images, and social media icons were the main focus. Many hours of research show that users spend about 6 seconds on a logo before moving on, the most important part, or “header” of a website. The main navigation menu takes a close second, also capturing an average mean time of about 6 seconds by the browser’s eye. The search bar is also a very important component of your website, where users can quickly look for what it is they are on the detective hunt for. When you are dealing with clothing and items in the fashion realm, also realize that first impressions in the web realm are 94% about design. Whether or not the layout is busy, half of all users surveyed say that typography, font sizes, color schemes are the most important things to them.

What most demographics that come out clearly in the wash tell us is that if people instantly like your website, they are willing to compensate for a few hiccups or misgivings down the line. The saying that the “above the fold” area is the most important really rings true, as the first second spent on the website is the most important. Bounce rates and subscription numbers are really the key elements to measure how the website is doing, and making things appealing visually are of utmost importance. Many website owners that we have talked to tell us that blue and green colors in web schemes attract browsers to stay, while other genres like the tones of red and black to convey their idea.

When dealing with a website, visual design and usability are the two most key assets, and it can take a few tweaks to get the idea perfect. In the fashion realm, most frames are best conveyed with the typical image that goes full screen when you hover over it or click on it, and shows you a boutique style image with goods for sale displayed. If the goods you are displaying are visually interesting, your target market will more than hover, they will be engaged and intrigued. The task of taking them happily through the shopping cart process and beyond is imperative, but you can do it with the perfect combination of design and above normal caliber engaging content.