Style of Business

Social media ads and sponsored content are great for marketing your products. However, it doesn’t always work. And as an entrepreneur, you’re probably wondering if there are other strategies to help you promote your brand and ultimately, sell more products.

The answer is cross-promotion.

Cross-promotion is basically “co-marketing,” and it means teaming up with another business to craft a promotion that benefits you both. By utilizing another medium or channel, you can promote your products and services to new markets. The beauty of cross-promotion is that it’s not only powerful, but it’s also an inexpensive way to generate more sales.

Here are some ways you can cross promote your brand:

Collaborate with non-competing brand

Start by finding a business who is not a direct competitor of yours but sells a product that complements your product. By tapping into their established community, you get more qualified leads. And you can do the same for them. Some ideal prospects would be other local businesses or social media influencers.

Collaborate with influencers

While we’re on the topic of influencers, cross-promoting to each other’s audiences could prove to be mutually beneficial. If you’re a local business, look for an influencer who has the attention of your local community.

The influencer could mention your business in a Tweet, a Facebook or Instagram post, or on their blog. Remember that depending on the influencer’s following and reach, you may have to shell out. There’s more than one way to compensate an influencer but think along the lines of cash, exclusive access to your events, product gifting, or promotion of their platform by your brand.

Co-promote on social media

Together, you can co-promote your brands on social media. If you both have an established social media presence, you have the opportunity to win more followers thanks to the increased visibility that cross-promotion will bring.

It can be as simple as crafting messages that relate to each other’s audiences through a shout out that will get each other’s followers to pay attention to both your brands.

Co-produce a newsletter

The trick is to find a way to tie your brands together that seems natural. Some brands organically mesh while you may need to get creative if your two companies wouldn’t otherwise be seen together in a typical setting.

By cross-promoting each other’s products or services through newsletter campaigns, you both benefit from the other’s email list.

Cross-promote through content marketing

If content marketing isn’t a part of your digital marketing strategy, it should be. Consumers consume cast amounts of content each day, looking for the solutions to their questions. When you produce content that is compelling and relevant regularly, you’re getting placing yourself as a leader in your industry.

Cross-promote using your content by adding links in your content that will lead them to websites that you may want to link back to you. Don’t forget to email them to let the content manager you’ve linked to their site. You never know, but they may return the favor.

Do you already have prospects for your co-promotion strategy? Good luck!

On this episode of SOB (Style of Business), Keetria interviews Charlynda Scales, the CEO of Mutt’s Sauce. Charlynda is an Air Force veteran who took her grandfather’s sauce recipe and turned it into a business.

Style of Business
-Podcast Show Notes-

Episode 27

Summary:

On this episode of SOB (Style of Business), Keetria interviews Charlynda Scales, the CEO of Mutt’s Sauce. Charlynda is an Air Force veteran who took her grandfather’s sauce recipe and turned it into a business. Mutt’s Sauce was created because Charlynda’s grandfather strongly disliked condiments and wanted to create a sauce that could go on anything. Charlynda talks about becoming an unlikely entrepreneur, how she manages her time, what motivates her, and what she’s learned as a business owner. She also gives advice to other aspiring entrepreneurs.

Show Notes:

  • Host Keetra introduces Charlynda Scales, CEO of Mutt’s Sauce and former airforce veteran.
  • Charlynda gives a brief introduction of herself.
  • Background of Mutt’s Sauce:
    • Charlynda grew up in the country with her extended family.
    • Her grandfather came up with a recipe for a sauce because he hated condiments.
    • He wanted to make one sauce for everything and came up with Mutt’s Sauce through trial and error.
    • Final recipe was created in 1956, stayed with the family for years.
    • Charlynda’s grandfather left the Mutt’s Sauce recipe to her.
    • Charlynda turned the recipe into a business.
  • The Mutt’s Sauce business began as a gift to family and friends and grew.
  • It took four months to turn the Mutt’s Sauce recipe into a business.
  • Used org for mentorship as she was a budding startup.
    • org builds you a checklist to get to a final product.
  • Created the product while she was active duty in the military.
  • What makes Mutt’s Sauce stand out?
    • “Tasting is believing.”
    • It has a flavor that’s unlike anything anyone’s ever tried.
    • It’s sweet and tangy with a little bit of heat.
    • Not like anything on the market in terms of flavor and consistency.
    • It’s not like mumbo sauce because everyone has a different version of mumbo sauce.
  • The number one question people ask about Mutt’s Sauce is if they can drink it.
    • Someone created a cocktail called The Bloody Mutt.
  • Types of market research for brand positioning and making sure that the products stand out.
    • The BBQ sauce market is flooded, Mutt’s Sauce is a specialty sauce.
    • Lab testing has to be done before you can get into stores.
      • Worked with university labs to test pH and shelf life of the sauce.
      • Safety and preservatives need to be tested.
    • You have to apply to stores to get your product on the shelves.
  • The launch process.
    • She joined the local chamber of commerce.
    • The chamber of commerce helped her to a launch event.
    • First production was by an Amish family in Wellston, Ohio.
      • 700 bottles were hand poured.
    • Great turnout to the launch event, all 700 bottles were sold.
    • Launch event members connected her to local stores to get Mutt’s Sauce on the shelf.
      • Her first client was a hotel, some farmer’s markets, and some local vendors.
    • What time management looks like.
      • Learned about time management in the military.
      • You need to be efficient and choose your top priorities and be realistic about what can be done.
      • Get your top two critical things done each day.
    • Helpful books on business management and entrepreneurship.
      • The Power of Broke by Daymond John.
        • Charlynda is a VIP ambassador for Daymond John’s new book Rise and Grind coming out next January.
        • Talks about his journey with FUBU.
        • Hear about testimonials from people with humble beginnings.
      • Charlynda’s interests when she was younger-
        • Charlynda wanted to be a doctor, has an interest in anatomy and the human body.
        • Never aspired to own a company but likes to work with people.
        • Naturally inquisitive about how people operate and wants to know what motivates them.
        • Majored in business and got an MBA.
      • What she enjoys most about her entrepreneur journey.
        • The people she’s met and the friends she’s made have made the journey worth it.
      • What are the challenges of entrepreneurship?
        • Not having a partner to help.
        • Entrepreneurship can be lonely and networking can help.
        • Trying to explain to people who aren’t entrepreneurs why you’ve chosen to run a business and make sacrifices.
      • Understanding that the business is bigger than her is what keeps her going each day.
      • She considers herself a servant leader of the people who have made Mutt’s Sauce a part of their lifestyle.
      • The best life advice she’s ever gotten is to believe in something bigger than herself and stay humble.
      • Advice for aspiring entrepreneurs: If you’re thinking about doing something, there’s a reason why they’re having that thought and it’s tied to a purpose.
        • Just have faith, do it and realize it’s not as scary as you thought.
      • All social handles are @muttssauce

Tweetable Quotes:

  • “Entrepreneurship is to embrace the unknown.”
  • “Opportunities stop when humility is gone.”
  • “Even when you hit it big, you operate like you did when you were broke.”

Resources Mentioned

Mutt’s Sauce – Charlynda’s product website

Charlyndajean.com – Charlynda’s personal website

Score.org – Mentorship site

The Power of Broke – Book by entrepreneur Daymond John

Rise and Grind – Book by Daymond John and Daniel Paisner

FUBU – Daymond John’s clothing company


Style of Business

-Podcast Show Notes-

 

Episode 26

Summary:

In this episode, Keetria interviews Felicia Fort of One Step Closer Foundation, a Washington DC-based organization that provides Math tutors, funding for high school students and promotes STEM careers. Learn about Felicia’s passion for teaching Math to everyone—from little kids to 70 year olds. She delves into the importance of mentorship for one’s success and explains the value of the three-way triangle of parents, students, and mentors. Tune-in to learn more about this entrepreneur and some tricks and tricks to run a one-person business.

Show Notes:

  • Felicia is the founder of One Step Closer Foundation
    • Provides trained Math tutors, funded high school students and promotes STEM careers
    • Quotes Rita Pierson who said, “Every child deserves a CHAMPION”
  • The origins of One Step Closer
    • This five-year-old foundation started with the intention of helping individuals hone their Math skills
    • Created a 501© non-profit
    • Offers different programs such as the College Care Program, Summer Externship Program, Ford Scholarship Program and college tours
    • Aims to bring people “one step closer” to their goal of mastering Math
    • Works with everyone—from little kids to 70 year olds!
    • Tailors Math activities to suit an individual’s interest
  • Felicia shares details about her book, The Mentor Model, where she intertwines the business model
  • How she got into mentorship
    • Volunteered with mentoring organizations while in college
    • Was not keen on being a teacher
    • Joined a mentoring organization while in DC
    • Found the three-way triangle between a student, mentor and parents as being really beneficial
  • You can find a mentor through a formal or informal arrangement
    • In a formal setting, a mentor is first vetted through the organization
    • Important for a mentor to be available and knowledgeable
    • Started when she was in her Master’s program
    • Important to monetize time as a one-person show
  • Enjoys the uncertain nature of entrepreneurship
  • Does not give up on a problem and keeps on trying to solve it; this serves as an inspiration to her students
  • Recommended Business Book: What Color Is Your Parachute? 2015: A Practical Manual for Job-Hunters and Career-Changers and Getting to Yes: Negotiating Agreement Without Giving In
  • Social media has helped in connecting with students and generate referral requests
  • RECOMMENDS getting a mentor; advisable to connect with someone outside of your biological family
  • There are 24 hours in a day; do not let these hours go by without doing something that you put your whole HEART into
  • Firmly BELIEVING in your product will attract people
  • Mentorship is free whereas you need to pay for a coach
  • You can be successful as an entrepreneur even if you do not have a team backing you
  • Felicia has a mentor-mentee brunch coming up on Saturday, December 2
  • Connect with Felicia on Instagram, Twitter or through her website
  • Connect with Keetria through her website or Twitter

3 Key Points:

  1. Get a mentor who is knowledgeable, available and outside of your biological family.
  2. There are 24 hours in a day; do not let these hours go by without doing something that you put your HEART into.
  3. Firmly BELIEVING in your product will attract people

Credits


If you don’t believe that social media has the power to influence shopping decisions, it may surprise you to learn that consumers who involve social media in their shopping process are four times more likely to spend more on purchases. And according to Sprout Social, a whopping 74% of shoppers make buying decisions based on social media.

Sure, social media started out as a platform for people to share their thoughts and photos with their network of friends and family. However, it’s evolved to become so much more than that. We’ve listed 5 ways that social media influences consumer spending habits and you may be surprised to admit that some of these are true for you:

  • Product reviews by friends and family

Consumers are 80% more likely to purchase an item based on a friend’s suggestion. Word-of-mouth marketing is that powerful.

Have you ever posted something you bought or saw a Facebook post by your friend raving about a product? One of your followers may have seen your post and clicked the tag that leads them to the store you bought it from. And admit it, your curiosity peaked over your friend’s new purchase.

 

  • Social media ads

Marketers are able to place themselves right in front of the consumers they know will be most interested in their products with targeted ads. And as a person scrolls their feeds, ads that appeal to them appear either within the feed or on the side. Either way, it’s enough to call their attention and click through to ultimately make a purchase.

 

  • Reviews from Influencers

We love seeing what our favorite social media celebrities are wearing, eating, and hanging out. And while we recognize that their posts are probably sponsored, that certainly doesn’t stop consumers from buying the same brand of lip gloss or buy designer desserts that they too can post on social media.

 

  • Seeing what’s popular or trending first

Facebook and Instagram’s algorithm have changed over the years. You’ve probably noticed how posts you’re more likely to engage with appear first in your news feed. And beyond that, so do posts that have received the most engagement; these “trending” posts could be the latest line of makeup or newest gadget. Whether it is a product, service, or a social media celebrity posing in the lobby of a 5-star hotel, it gets consumers thinking. And maybe they’ll end up buying a tube of lipstick or book a night in a luxury suite for the weekend.

 

  • A business’s social media presence

Some businesses know how to command social media to their favor. They post content that people love to consume and share. They have strong feeds that attract more engagement. They know how to play to the fantasies of their target market. They have a way of strategically placing their product in the hands of influencers and celebrities who also have strong followings on social media.

Whether we care to admit it, social media has an impact on our purchasing decisions. While we may not buy anything on the spot, the visuals and reviews certainly leave an impression that we may act on eventually.

Top 4 Motivating Fitness Apps for Runners

by Keetria on October 16, 2017


Are you running to lose weight? Running to get outside of your own head? Do you run because it’s your favorite form of cardio? Or do you just love being outdoors and running is your escape?

Whatever your reasons and motivations, we’ve put together 4 great fitness apps created especially for runners. We’ve got apps that will help you find new routes, track your progress, and even one for beginners who are now retired couch potatoes.

      1. Nike + Run Club and Nike+ Training Club

Nike+ Run Club is an innovative running partner. Besides its features like indoor or outdoor tracking and distance coverage, it has a coaching program based on your goals.

Apart from tracking your progress, it has a shoe tracker so you can tag the shoes you used for each workout. You’ll know how much mileage your shoes can take before you wear them out!

Download the Nike+ Training Club app and get more than 100 workouts that come with instructional audio and video clips.

      1. Fitbit

Even if you do not have the actual wearable tracker, you can download the Fitbit app and turn on MobileTrack. This feature lets you count all the steps that you have made, the distance you have covered as well as calories burned.

And the New Adventures feature is just one more thing to really get you motivated. It uses my steps progress to show you how far you could have traveled on famous trails, giving you an idea on how you would fair running along iconic landmarks!

      1. C25K

This is a great app for beginners.

And speaking of couch potatoes, the C25K app used to be called just that – Couch Potato. The name was fitting because it was designed for people who don’t run. Alternating between running and walking, the app will help you build strength. Through its 8-week plan which calls for 30-minute workouts per week, you’ll be a runner before you know it. The goal is to take you from your couch to finishing 5k. C25K = Couch to 5k. Get it?

      1. MapMyRun

Like Fitbit and Nike+Run app, MapMyRun also has track features like speed and distance. Best of all, this app is not exclusive to runners; you can use MapMyRun to search for biking paths or even places to walk your dog.

What we love about this app is that it has a unique feature called “Find a route” where the app suggests a new running course for you based on your location. A change of scenery is always inspiring.

All these apps are available on Android and IOS. With so many competing brands making health and fitness fun and interactive through technology, it’s intriguing to find out what they’ll come up with next.

Are you a runner who has a favorite running app? We’d love to hear about it.

Check out the latest episode of the SOB Podcast! I had a great chat with Rob Aurelius who launched his career in the entertainment/sports industry by taking a chance on himself and stepping into opportunity.

Style of Business

-Podcast Show Notes-

Episode 25

Summary:

In this episode, Keetria interviews Rob Aurelius of A&R Collective group, a New York based organization providing promotional services. Starting in 2013, this organization co-founded by Rob has managed to add the iconic WWE to its client roster. Learn how Rob managed to leverage Twitter to effectively network with WWE wrestlers like Prince Nana and The Brooklyn Brawler. Rob also shares the impressive initiatives made by the WWE community in the fields of pediatric and breast cancer. Tune-in to learn more about this passionate and socially responsible entrepreneur whose militant FOCUS helps him to provide his clients the BEST service possible.

Show Notes:

  •     Rob is the co-founder of A&R Collective Group

          o      Started in 2013, they provide varied services such as entertainment, marketing, consulting, advertising, promotions, event planning, event management and social media management

          o      Caters to the music industry and competes with the likes of Sony and Viacom; being a boutique firm, they have the ability to connect with their clients

  •     Rob shares how they got involved with WWE

          o      While helping out a friend with her social media campaign, Rob got acquainted with former wrestler, Gene Snisky who introduced him to many other former wrestlers

          o      Got in touch with Prince Nana of Ring of Honor fame via Twitter; Prince Nana agreed to help out Rob if Rob helped him to get verified on Twitter

          o      Networked with former WWE wrestlers who are now associated with NBC, the local wrestling outfit

          o      Not happy with WWE managing their careers, a lot of wrestlers were looking for an outside backstage agent

          o      Got in touch with Steve Lombardi aka “The Brooklyn Brawler” via Twitter; Steve introduced him to many WWE wrestlers who needed help with promotion

  •     Admires that fact that WWE community leverages the power of its brand to address social issues

          o      Organizes school visits and even conducts free shows for troops in Iraq and Afghanistan

          o      Connor’s Cure, a WWE community initiative focuses on pediatric cancer

          o      Susan G. Komen is another prominent program that works for the eradication of breast cancer; having lost a close friend to breast cancer, Rob is really passionate about this cause

  •     Rob shares how he got HOOKED onto kickboxing

          o      Growing up, Rob idolized Mike Tyson and Muhammad Ali; he admired Ali for raising his voice against racism

          o      Encouraged by Steve Lombardi to work on his fitness, Rob took on kickboxing; keeping his 2017 New Year’s resolution, Steve joined iLoveKickboxing

          o      It is NEVER too late to take up something new!

  •     What FUELS Rob to keep on working

          o      Being a third-generation immigrant, Rob realized the value of hard work; feels blessed to be born in America, the land of opportunities

          o      A spiritual person, Rob believes that his giving personality is ideally suited for his kind of business where he can genuinely help out people

          o      Wants to be a source of INSPIRATION for the youth

          o      Loves working for WWE since it has given him visibility and a chance to build a SOLID reputation

  •     Not a big fan of Apps, Rob uses tools like Buffer to schedule his Tweets; being a small outfit with just 3 people, Rob uses such tools to downsize his work
  •     Rob shares his experience with various social mediums

          o      Has a strong presence on Twitter with 190K followers; uses it to get feedback and voice his opinion

          o      A big proponent of using Twitter Ads

          o      Is active on Facebook and Instagram as well; uses Facebook for networking and posts pictures of beautiful Brooklyn on Instagram

  •     Rob wants to ensure that his parents have a stress-free and comfortable life in their later years

          o      Rob’s mother had a difficult time raising four children; his father is still working and refuses to retire at 67!

          o      Hopes that his parents get their benefits and can retire with the right insurance plan

  •     If you are passionate about something and want to bring it to life, go out there and make sure you do it!
  •     WCW or WWE?

          o      WWE bought WCW years ago; years ago WWE and WCW had an epic battle going on

          o      Back in the day, icons like Hulk Hogan, Ultimate Warrior and Ric Flair joined WCW

          o      Always loyal to WWE, Rob respect Vince McMahon, the owner of WWE

          o      WWE has evolved from a wrestling organization to a global promotions company

3 Key Points:

  1.       Use the POWER of social media to network with prospects and attain greater visibility.
  2.       Aim to genuinely HELP your clients and the greater community at large by concentrating not just on the work, but also on social initiatives.

3.       PASSION will help you find your internal voice—this voice will push you to go out there and just do it!

5 Movies That Inspire the Entrepreneurial Hustle

by Keetria on October 10, 2017

Running your own business is extremely challenging. To be a successful entrepreneur, you need much more than the love of selling. You need to be passionate about your business, stand by your products or services, and stay motivated.

We’ve listed the top 5 movies that will inspire you as you make it through your entrepreneurial path. We hope these movies will motivate you to persevere, ignore the naysayers, and get you in the right mindset for business success.

  1. The Pursuit of Happyness

“You got a dream. You gotta protect it. People can’t do somethin’ themselves, they wanna tell you you can’t do it. If you want somethin’, go get it. Period.”

Based on the true story of Chris Gardner, this movie is filled with heartbreaking scenes, and it doesn’t seem like things will ever go right for the main character. Will Smith plays Gardner who has to support himself and his son during an unpaid internship.

With barely any money, they end up sleeping in shelters and at one point, on the floor of a subway station bathroom. We don’t want to spoil things for you by giving away the ending but the takeaway is never to give up, and that passion and sacrifice is essential to success.

 

  1. Forrest Gump

“I just felt like runnin’.”

While many would think that Forrest Gump’s phenomenal business success was purely accidental, it’s really his good-natured spirit behind it all.

People will tell you how cutthroat the world of business is. While that’s true, there are people who succeed by doing what they feel is right, giving credit where credit is due, and that your most brilliant ideas can come to you when you least expect it. This movie epitomizes how good things happen to good people.

 

  1. Jerry MaGuire

“Help me help you.”

Yes, Jerry MaGuire is a romantic movie, for the most part. I think the beautiful lesson that this movie teaches any entrepreneur is that you define what success means to you. Success doesn’t mean having the high-profile clients, multi-million deals, or the biggest billboards. Stick to your values, have a vision for yourself, and don’t lose them in the hustle.

 

  1. Steve Jobs

“The musicians play their instruments. I play the orchestra.”

It’s important for every entrepreneur to see the reality of failure in business. This movie shows its viewers just that by being both an inspirational yet cautionary tale for entrepreneurs as Steve Jobs struggles to keep Apple a leader in the tech industry.

 

  1. The Social Network

“If you were the inventors of Facebook. you would’ve invented Facebook”

Let’s excuse the fact that The Social Network was an overdramatized version of how Mark Zuckerberg went from a Harvard student to launching the biggest social network in the world. Watching this movie will give budding entrepreneurs a look at what it takes to get a startup rolling and how personal relationships can often get in the way.

Are you an entrepreneur? Is there a line from a movie that’s been particularly inspiring for you? Is there a movie that made you want to go into business for yourself? Tell us about it.

Here’s the latest episode of SOB – I’m speaking with Stephanie Caudle about her new micro job site venture and her continuous journey in the tech industry!

Style of Business

-Podcast Show Notes-

Episode 24

Summary:

In this episode, Keetria interviews Stephanie Caudle of Black Girl Group, a micro-job site and organization helping connect African-American freelancers to companies who are struggling to hire diverse, freelance talent. Listen as Stephanie shares the various struggles she has faced on her entrepreneurial journey. She shares about her noble vision of creating a platform aimed at helping African American women earn extra income as well helping the US marketplace become more culturally diverse and inclusive. Tune-in as she discusses the key factors that contribute to her success and the value of stepping out and taking that LEAP of FAITH.

Show Notes:

  •     Keetria introduces Stephanie to the show
  •     Stephanie is the founder and CEO of Black Girl Group, a micro-job site

o      Similar to Fiverr and Upwork, but caters solely to African American women

  •     The Origins of Black Girl Group

o      Was launched in November 2016

o      As a PR agent at Tom Ford, Stephanie was handling 45 clients and was totally burnout

o      Was laid off from her job immediately after registering her site; been working full-time on Black Girl Group ever since

  •     Stephanie has a two-fold mission:

o      1. Help women increase their load

o      2. Increase diversity

  •     Coming from a publishing background, was terrified of entering the tech industry; only 1% of women receive funding in the tech industry

o      Admits that her misgivings for the tech industry were unfounded; was recently accepted into an incubator program promoted by Google

o      Has received resources that have allowed her to grow as a freelancer and a startup founder

  •     Wants to leverage on the fact that African American women are the fastest growing entrepreneurs in the United States
  •     Realized the immense NEED for African American talent when she saw a Twitter ad for an African American writer placed by an influential CEO

o      The CEO was specifically targeting African American buyers, the race that spends the most money in America

o      The only way to get in front of African American audiences is through hiring African American talent

o      For hiring African American talent, you need to go to a platform such as Black Girl Group where you can find all this talent in one place

  •     Offers a variety of services such as virtual assistance, writers, web designer, developers and much more
  •     Learn how Stephanie’s marketing background has helped her

o      Graduated from North Carolina AT&T with a concentration in public relations

o      Is able to handle her own media outreach and pitching to gain visibility

o      Is able to create targeted content that resonates with viewers; recently created a blog post titled, “How do you make money as a freelancer without going broke”

o      Digital marketing experience helps her in keyword searches through which she zeros in on the right topics

  •     CHALLENGES encountered

o      Getting funding for her venture has been Stephanie’s biggest challenge; has received pushbacks because of the name of her company

o      People think that her business model is divisive

o      Many emotional challenges as well

  •     Stephanie’s shares how she kickstarted Black Girl

o      Writing for Huffington Post was her side hustle while she had a full-time job

o      In the midst of losing her job, took up freelance writing as a fulltime profession

o      Her experiences as a freelancer has equipped her to deal with the ups and downs of business

  •     The things she ENJOYS the most about being an entrepreneur

o      Being a mom, she values the flexibility that her profession offers

o      Wishes to help African-Americans succeed by giving them access to valuable information

  •     Shares that the Google Incubator she is associated with is especially designed to help startup founders of color; has received help in the form of legal fees, website development and staffing
  •     RESOURCES to help you manage your startup

o      Attended the 2-day internet summit focusing on digital marketing and broader technology

o      Has checked out the Blavity conference online

o      Recommends Medium to anyone looking for information about startups; this is where she got she found Google Incubator

3 Key Points:

  1.       It is always good to have a side-hustle which will fetch you some extra money. In the event that you lose your job, this can develop into your main source of income.
  2.       Finding a good incubator is a great way to kickstart your startup; there are incubators who focus solely on helping startup founders of color.
  3.       Be bold, go ahead and just take the LEAP of FAITH; the only reason we have 9 to 5 jobs is because someone decided to do just that!

Are you looking to work in the tech industry or simply a hobbyist with a lot of questions that you feel can be answered by experts at a conference?

Whatever reason for your interest in attending a tech conference, you’ve probably ended up here because you’re new to it and a bit apprehensive about showing up to an event having little knowledge of what goes on at these conferences. You worry about fitting in, networking, or simply maneuvering your way through the crowd.

The best advice would be to jump right in and attend as many as you can. Before you know it, you’ll be a seasoned conference attendee.

Here are some upcoming tech conferences that may interest you:

Web Unleashed 2017
When: September 25-26, 2017
Where: Toronto Marriott Downtown Eaton Centre Hotel, Toronto

Are you a front-end developer or aspire to be one? If so, By attending Web Unleashed, you’ll get up-to-date on the skills to take you to the next level of your career. With two full days with four tracks and over 50 presentations, this will also be your opportunity to be around like-minded professionals to network and share ideas with.

 

BoxWorks
When: Oct. 10–12, 2017
Where: Moscone Center West, San Francisco, CA

BoxWorks 2017 will be full of amazing speakers, sessions, and tracks to help you drive the future of your business. This is your chance to join thousands of developers, administrators, and business leads as they share ideas and inspire each other.

 

Cyber Security Chicago
When: October 18 – 19, 2017
Where: Chicago, IL

Learn from the cyber security industry’s top experts as they deliver insightful seminars on all aspects of cybersecurity and risk mitigation. Cyber Security Chicago 2017 offers IT and Security managers invaluable security insight from industry experts who will cover topics that will help you build a stronger defense against cyber-attacks. Learn how to educate your employees, recover your systems if they are breached, and protect your organization from cyber terrorism.

 

Dreamforce
When: Nov. 6–9, 2017
Where: San Francisco, CA

Dreamforce is largest software conference in the world, making it the must-attend tech event of the year. It is four days that will transform your career through innovation and will connect you with your community of fellow Trailblazers. There will be over 2,700 sessions to help every role in every industry find success. It will also be your opportunity to get your hands on with the latest product innovations.

 

The Brand Safety Summit
When: November 16, 2017
Where: New York, NY

Brand safety is emerging as one of the most important issue media buyers are facing in today. The Brand Safety Summit is the premier event that brings together the industry’s decision-makers from top publishers, investors, technology developers, agencies and brand marketers address the challenges that media and marketing executives face when creating brand safe experiences. Attend and learn how to work toward solutions to digital media’s most challenging obstacles.

The tech world is fast-paced and broad. What do you specialize in? What conferences would most interest you?

image: gustavo frazao

As an entrepreneur who is always interested in learning from experts and leaders in other industries, I am familiar with the vast amount of material available from well-known coaches and mentors. There is an overwhelming load of information and advice on a daily basis. So much, in fact, anyone seeking to hone their skills and need tips or advice on a particular subject, can easily obtain this information online.

Here are 5 ways you can take advantage of your Internet connection to learn from leading professionals across multiple industries. Whether you’re just starting out or been working in your line of business for several years, there lies a significant advantage in listening to other people’s perspectives on an assortment of topics, especially when it comes from someone who has the background and knowledge on the subject at hand.

Check out the tips below on how you can glean advice that will contribute to your overall worldview, increase your knowledge, or just learn something that you might not have known before.

Blogs & YouTube 

Many of the prominent and well-known speakers, personal development coaches and influencers have personal websites or Youtube channels where they regularly upload content. This material may consist of helpful blog posts or articles which will give you an idea about their perspective. If it’s a Youtube video, most of the time it’s a clip of them speaking at a conference, talk or seminar where they often provide their audiences with valuable information.

Either way, take the time to scour over your favorite speaker’s online content. If you’re unable to attend their events, checking out what they have available online for free is an excellent way to learn something new or to get their take on certain topics.

Newsletters

While some speakers and mentors post new content on their websites on a regular basis, others use newsletters which are mostly exclusive to those individuals who have signed up to receive their content. From experience, I’ve found the information provided in newsletters very helpful, and within my weekly newsletter, even though most of the content is not exclusive to my subscribers, I always include a recap of the recent articles on my blog.

One suggestion is to subscribe to a handful of newsletters of insiders or influencers within the industry you would like to learn more. Subscribing to a variety of newsletters will not only give you a different perspective but also allow you to sift and sort through helpful tips and the information you need to get you further along. 

Teleseminars

Teleseminar is another great way to learn something. If you’ve subscribed to a newsletter, you might have already received an invite to join or participate. Similar to the newsletters, sometimes you have to be a subscriber to the speaker’s or mentor’s newsletter to receive the invite. Professionals on Facebook and Instagram also promote their teleseminars for free and use these as a vehicle to offer their paid services.

While some teleseminars cost a fee to join, there are plenty available each month with minimal to no sign-up fee. Whatever your industry, check to see if your speaker of choice is hosting a teleseminar anytime soon.

Blinkist

It’s been some time since I’ve read a book on Blinkist but as I write this, it instantly reminds me of how useful their service truly is. Services similar link Blinkist thrives because they allow us to consume the main gist and most valuable information in a minimal amount of time. Maybe you’re interested in a 300-page book but don’t have a chance to read it. Blinkist pulls the book’s main content and cuts it down to the minutes for reading or audio consumption.

With my present schedule, I’m unable to read as much as I’d like but I find having the option to scan for relevant info or to learn more about a topic without having to dedicate hours to thoroughly reading a book handy. When the time doesn’t permit you to soak up as much knowledge as you’d like to check out Blinkist’s library to see if they have books written by your favorite speaker or coach – you’d be surprised as to what you’ll find.