Style of Business

pinit fg en rect gray 20 Marketer’s Slice of Hand held Heaven: the Lumen Pocket Projector

LumenProjector 300x300 Marketer’s Slice of Hand held Heaven: the Lumen Pocket Projector
This is one gadget
that takes up so little space in carry on you won’t even know it’s there; but when you pull it out in the conference room to project your pitch, you sure will. It connects to smartphones, tablets, video players and cameras, and has input options for 1080p and 1080i, making it a high def powerhouse. You have the ability to project very digitally sharp images on up to 80” diagonal screens, and really wow the audience. Years ago when the device itself to project was so much larger, it started many potentially great product demos on the wrong foot, and this professional gadget will wow any client or provide great entertainment for you while on the road.

pinit fg en rect gray 20 Hot Eco Gadgets 2014: Refleece iPad sleeve

refleecesleeve 300x191 Hot Eco Gadgets 2014: Refleece iPad sleeve

This eco friendly fleece can turn the backpack or purse into a warm and cozy nook for an Ipad, and is the best thing we have seen to protect from scratches and dents to the surface. This company was started by a husband and wife team that is committed to sustainable practice and construction, with prowess in the surf realm as well. Heavily educated between the two from Stanford, Harvard, and Yale, they have both explored the nonprofit realm and also have experience in sustainable gardening. This is one brand that is truly created by a duo of genius minds, and deserves a close look by any discerning individual with a portable device

pinit fg en rect gray 20 Exquisite Carry on Luggage Experience: the Alpha 2 by Tumi

Alpha2 duffel Exquisite Carry on Luggage Experience: the Alpha 2 by Tumi This large wheeled split duffel is absolutely a product of this high end brand’s commitment to making the best better. This brand features complimentary monogramming, an immaculately sleek appearance, and superior craftsmanship. The damage proof handle system, stellar custom design and accessible shape appeal to any traveler. Whether it’s the beach, slopes, or business jaunt to the next city over, the Alpha 2 is one fine choice for the taking. It’s always nice to know you’ll arrive with your goods intact and looking top notch to boot.

pinit fg en rect gray 20 The Globe Trotting Traveler’s Business musts: Tumi Ultra Slim Adapter Kit

tumi adapter The Globe Trotting Traveler’s Business musts: Tumi Ultra Slim Adapter Kit

The ten adapter tips that come with this little entourage are what really pack a punch. When you are on the go in Singapore, New York, Hong Kong or Athens, the 120v AC adapter with the air connector cable will keep all your accessories purring and ready. The real selling point in this kit is all of the tips included, so you aren’t without anything you need to get through your haul through the time zones. There’s nothing quite like reaching your destination and being drained or on empty, and this array of prongs and prolific electronic juice will prevent you from the chronic “arrival without enough charge” meltdown.

pinit fg en rect gray 20 Stop Hesitating, 5 Reasons why you should Start your Company Today!

Start Line Stop Hesitating, 5 Reasons why you should Start your Company Today!If you have ever had a dream to start your own business, it can really eat at you and your current career life. This is a good thing, because all the daydreaming about being your own boss and doing things your own way will solidify your transition to entrepreneur. What a lot of people don’t realize about being your own boss is that it could absolutely be more time consuming than the 9 to 5 work life, and not as stable, especially in the beginning. We know that there are so many reasons why people do hesitate to start your dream company, and it is understandable. You may feel as if your idea has already been done, or if you are an artist, that of course you may just “not be good enough to cut it”. These fears could always influence you, but every month in America, millions of people go through some type of job loss or change. One of the best things about starting your own company is that even though there will be plenty of change there as well, at least you own it, and it will be your entity. Getting downsized is a bummer, and as long as you can sustain some life into a product line, you may embark on your most exciting journey ever. Here are some great reasons to start a company and put your idea in motion today!

Freedom and its perks

Truly having time to spare is one thing that has been valued by many more than ever lately. Once you have a few talented individuals working for you and they can contact you when they need to, becoming the CFO is really what most end up doing. If you are superb at your craft, you’ll be able to monitor the financials and get free time at some point. On some days you will experience complete overload, but once you have a system in place for the usual inquiries, getting product out efficiently and keeping customers around with social media, you may not feel as hurried or burdened as an hourly worker for another corporation.

Eventually having more

Even though fear is still rampant and you may not hit the jackpot right away, if you do create something, own property, and offer goods or services, you could eventually have more. Even with the other layers of support you’ll need to create something epic, drop ship businesses, people who sell collector’s items, and personal coaches are doing very well. There really are great monetary rewards after you’ve toughed it out for awhile!

The Feeling of true flexibility

Having the time to do what you want when you want to will feel immaculate to you, especially since you were thinking about being your own boss in the first place. Website owners and product line designers may eventually have more time in the long run than coaches and sales people, but after you have the foundation lain for your business, you can always turn some obligations down if they aren’t feasible. Other people that are excited and optimistic about what you are doing will be more profitable and easy to deal with in the long run.

Having a life of greater extremes

In recent studies over 80 percent of respondents said that if the business in question was their very own, the passion they would display would be on a much higher level than if they were working for someone else. It’s not just the bottom line, the clout, or the freedom, you really feel as if you are branding yourself. If you have created something that you have already been passionate about all of your life, monitoring it, tinkering with it, and gaining more followers is always going to feel like blissful and passionate overload. You will truly own what you are doing, and if the long hours and endless prospecting ever get to you, it could still be better than doing all the work for someone else.

Letting the difficult fish stray from your hook

There are definitely reasons that letting difficult customers go is healthy for you. Some of them are so demanding that the time it would take to satisfy them will really drive you off your desired path as CEO. Because after all when you choose to start your own company, your dreams will best be fulfilled and you will be happiest when working with people whose ideals are close to your own. It can be very difficult and a long road to travel, but real organic business is done with those who are not only impressed by your ideas, but want to travel the wonderful and prosperous road with you. One of the best pleasures about being in business for yourself is finding others who want to see you succeed, not fail at your competitors heels. In the global business realm, if you are talented enough to take your own route in the first place, you will have your day to never deal with anyone that is aggressive or rude again.


pinit fg en rect gray 20 Cashing in on Your God Given Talents; Making A Lifestyle of What You Love


Present Talent Cashing in on Your God Given Talents; Making A Lifestyle of What You Love

Itching to do what really makes you tick

There are a lot of people out there who know by all means what they want to do with their life when they are very young children. The question asked to many of what they really want to be when they grow up resonates with us forever, and we may change our minds many times along the way. Some people think that athletes have it really easy, and are jealous of their success. But if you participated in a rigorous training session with a high paid athlete, you could change your tune. They absolutely love what they do, but their dedication level is staggering. When many people are young, they may feel they have a knack to be a doctor, or a scientist, or teacher. But along the way you can encounter obstacles, difficulties these days with student loans, and the world can move right underneath your feet. For better or for worse, it can show you not only your priorities, but the things you really love to do most and you may have to face questions of how much you are willing to sacrifice.

What level of compromise do you accept?

One statement that has been said in the marketing realm before is that “everyone is just crabs pulling each other down, and a few crabs or squids get out of the bucket and do something big”. This was in relation to writing a book, starting a profitable company, or finding a way to escape the rat race. Think of this modern day scenario: a couple has a child, mortgage, and other bills, and decides to start a tax preparation business. They engage fully in the venture, and are able to pay their expenses and continue a happy life together. But they realize that crunching the numbers, dealing with the quarterly filings, and occasional abusive client is making them miserable. It’s a very hard rut to be stuck in, because the need to pay monthly expenses is dire, but they are not really doing their life’s work, or their calling. Many record store owners went through a tough time when media became more digital, having to lose the storefronts and space that they loved, but were able to reinvent themselves in the online world.

The steps to optimizing your gifts in the long run

One commenter on a marketing blog stated that “Just liking or enjoying something isn’t enough to commit to the true passion level”. We see a lot of people involved in fitness, running, rock climbing, and novelists really have to persevere to get themselves to the finish line. What they define as happiness and success is what governs them; the number of hours put in does not have to burn you out. To really optimize your gift and how you want it to work for you, the hurdles in your way may make you squeamish, but a true talent will get you through the hardest of times. Forming an alliance with other marketers or niche products is a great first step, as well as keeping up to date with your passion by articles and more market research.

A talent like music is so deeply layered, with first steps to maximize your gifts wondering if you want to stay solo, collaborate, do original music, or just covers. With multiple social media outlets your passion may have to run high to cover your content across all of them, and stay fresh. The content and product kings right now definitely cover the culinary and travel adventure world quite well; However there is a lot of room left in the cooking field. As a marketer I really loved the segment in the film “Up in the Air” that talks about your true passion. George Clooney is laying off a worker from an office job, and asks him what his true passion was years ago before the pressure of paying bills seeped in. He admits that he would love to run a restaurant, and Clooney gently talks him into it.

One Final note

If talking to people and reaching out is your strength, an extra bravo to you! Go to all the local trade shows, business meetings, and partner-ups you can find locally, for you will stand out. Don’t be eager about the bottom line and exactly what is at stake, just be yourself and form powerful friendships with others in business. When you reach out and do a favor for someone else locally or nationally, they will be eager to see exactly what your passions are and what drove you into your business; and someday the favor could come back in the form of much higher reach or success.

pinit fg en rect gray 20 The Success of Alive Shoes and How You Can Incorporate Their Strategies

Alive Shoes 300x41 The Success of Alive Shoes and How You Can Incorporate Their Strategies

The brand and what users love about it

For years, brands like Vans have had “design your own” fortes and features, and have come close to what Alive is succeeding at right now. The model in question is a low cut blue leather top shoe named after a French woman in her twenties who thought that a bare bones approach and a young looking product were going to appeal to users who also loved to try their hand at the design process from the comfort of their laptop. She sold 15 pairs in less than two weeks by using Facebook, flyers, and personal emails to her contacts convincing them it was a great product and spreading the quirky vibe of organic influence she wanted to cultivate. The fact that there are over two million design elements and 30 colors to choose from appealed to users right away, and customers loved being able to even choose their own packaging. Having customers create their own brand page was a step towards not just getting your own pair, but having a share in post design revenue.

Quality of craft and crew

Artisans in Italy have been known forever as experts, and true craftsfolk that have given us brands like Aldo, Santoni and Gucci. Thought of as luxurious and post-Renaissance cultivators, This was a top notch region to pick the people that would create the wares of the new brand. Kenneth Cole designed iconic pieces to wear like the leather Oxford, the Upscale Loafer, and their own wingtip having an incredibly rich flair and luster; and Alive was well directed in choosing “The boot” of creativity as their construction base. When users joined and saw that they could design pretty much an entire shoe collection in just a few days, it became evident that anyone who really had a desire to create could do so without too much of a headache. Having the means in place to produce the visual design, ship out the finished product once enough users wanted it, and provide good customer service really moved Alive up the ladder in Beta stages as well. If a new user just wants their own shoe, only having 7 pre orders is reasonable, as soon as your creative flair kicks in and you get others who embrace your design.

Modeling your idea after Alive’s voracity

It could be said that not every single business model involves a design your own template, and some are for straight profit and subscribership results. But a few very dynamic ideas come across to the marketer from Alive’s success. One was having a very user friendly dashboard that you could log in and see information about your design while it’s in process. The developers already had fixed prices for the shoes, which helped alleviate dissatisfaction amongst customers who may not understand the discrepancies of the worldwide market. As soon as a project was ready, you could still revert back to a draft to fix it, a key element in making all of the users happy for a long time. Payment is by Paypal or Bank check, and a complete sales campaign is easy to achieve, after 7 units. In their haste to be cautious, other startups in this same genre created a lot of hoops to jump through in the design approval process, shutting some beginners out in their efforts to be streamlined.

One of the biggest faults of current day businesses is their ability to adapt to what a customer really wants. With fear of the bottom line and revenue driving every move, many business models quickly become inept by not really allowing the final step to happen, or creation of the merchandise. Especially in the publishing realm, copyright and true user property was scrutinized and several design your own template models failed. The simplicity of the premium account was also a plus for Alive, as with purchase of one, you bypass the other campaign rules. With partners like the Dutch Shoe Academy and Startupbootcamp, the brand is a stimulating portal to even use as a model in a marketing class or teaching medium. It is not a surprise that users love the interface, medium, and message; and a lot can be learned from Alive’s innovative design and follow through of product.

For more information visit

pinit fg en rect gray 20 Style of Business: The Short Story of Rapper Sonny Bonoho

rev bonoho Style of Business: The Short Story of Rapper Sonny BonohoOne of the most intriguing factors about Sonny Bonoho’s style of business and even more importantly, the way he presents himself as an individual is his overall genuine passion for being himself. Oftentimes we get distracted with what someone else is doing – quickly trying to emulate their paths to success, but Sonny is keen on sticking to his own blueprint.

When I met him last year we spoke about the present state of his music career – which has taken off considerably since then. He’s wrapped up several performances including a recent highlight at SXSW, completed music videos for his new singles and has been recruited by several major artists to direct and produce their music videos. Two of his latest singles, Carry On and Concubine Juicy were recently hand-selected and added to Russell Simmons’ All Def Digital Youtube channel.

In addition to his music, Sonny’s entrepreneurial mindset toward the success of his companies, TwentyFifty + Doop & Company (provides custom graphic design and CD duplication) and BB Skate (revolutionary two-wheeled flashing roller skate) have proven to be extremely successful ventures in Sonny’s quest toward self-efficacy. Things haven’t always been red roses for Sonny Bonoho though. Before being compelled by faith to pursue his dream of a successful music career, Sonny experienced homelessness and frequent trips to the welfare office. It was an enlightening time for him, and it was during those times that he saw a vivid vision of his certain future. He made the decision to succeed.

One of his first opportunities came about as he hustled his first single and a t-shirt on the streets; Promoting his music and selling the t-shirt and CD together for $10 to anyone he came across. Seeing how he was successful, Sonny then realized that he could apply the same principle to his music. Keeping overhead low, he started recording his own songs and creating all his own album artwork. He keep in contact with those individuals he’d come across years earlier, collecting business cards and being sure to follow up with phone calls. Fast forward years later – Sonny continues to put his business mind at the forefront of all his does. Handfuls of opportunities have come about since the days of his CD hustling – and Sonny continues to treat each opportunity no matter how small it may be, as a chance to further his career.

SOB 1 Style of Business: The Short Story of Rapper Sonny Bonoho

Here are a few key factors that have contributed to Sonny Bonoho’s S.O.B:

- Determining to succeed
- Being relentless
- Utilizing available resources
- Making plans on getting to the final destination
- Being who you are

For more information or to connect with Sonny Bonoho check out his website at  

pinit fg en rect gray 20 REMOTE: Office Not Required; Fostering Team Work + Productivity

remote book REMOTE: Office Not Required; Fostering Team Work + ProductivityAnother great business resource from the Founders of 37Signals, Remote: Office Not Required REMOTE: Office Not Required; Fostering Team Work + Productivity offers sound advice and strategies for utilizing the skills of remote workers. With an increase in freelance and consulting opportunities (mainly due to the Internet), this book highlights how remote work encourages unity and how to get the best quality work out of your team. More importantly, it offers ideas on how companies and business owners can wedge into the practice of hiring remote.

While it may be impossible for some industries to implement the practice, industries like design + coding, marketing, business + finance, advertising, music + film, healthcare and fitness can certainly benefit  (some already are) from hiring talented individuals not located in their immediate area. The thought of lower overhead and less distractions are well worth a second thought, especially when you find the right talent.

pinit fg en rect gray 20  “Tips on how to reach your Target Audience; and Tapping into their Buying impulse”

buying impulse  “Tips on how to reach your Target Audience; and Tapping into their Buying impulse”

Connecting properly in places where they hang out

Even if at the very beginning phase of your marketing campaign you are not ready to participate actively in all aspects of the hunt, knowing where they lurk is crucial. Websites like LinkedIn are becoming more and more popular to find where key groups of people are hanging out; but remember the good stuff doesn’t all happen just in one night. You may have to hang around for awhile and participate in conversations that are not always completely relevant to get the feel of these groups.

Placing targeted ads on LinkedIn would be optimal; but there are other ways to accomplish reaching out to your target market. As far as Twitter is concerned, when you first connect with a new user, you can always send them an introduction email that shows them what you do with a URL attached. Here you are getting into a sheer numbers game, but many product marketers gladly play it, and track its data.

Beware: if you go much farther than this during a first connection, all may not go well! Some of the basics of finding your target market on the internet involve waiting. This is the reason why many marketers have other streams of revenue in the early days; it is well worth the wait to reveal what you are thriving on, or wanting people to purchase. A savvy user and potential customer will hold you in much higher regard if you two chat about other business related topics before you play all your cards and tell them your business.

Even if you are desperate for more customers, the worst way to go about this is to give someone new your entire pitch at first, such as “I am in the business of personal coaching and mentoring. If you want, I can give you a free consultation ASAP!” If you take this route of presentation, you could very easily come off as desperate.

Making sure your plan is able to find and define the target
As far as web and mobile marketing goes, it is more crucial than ever to be involved in conversations about topics that are popular and somehow leaving your mark there. Some marketers think that it is so time consuming that they may not want to leave comments on blogs with their URL and signature, but these can steer you towards some new customers and following.

Even though sometimes budget will not allow, advertising on social media can be a big boost. Some argue that Facebook is not as effective anymore and losing its kick; but hordes of people do hang out there every day and buying ad space there is always bound to reward. Even though it can always change and be hard to nail down daily, the conversion of Facebook ads is about 4.3%, a pretty high value.

Once you have your own Facebook and Twitter pages for your product or idea, your own posts can build organic traffic that may create an even bigger buzz than paid posts, but generating some followers with the paid route is one important tool in the very beginning. If you think that you know exactly who is on Twitter and how frequently, think again; the fastest growing user demographic on the social media site is 55 to 64 year olds. Depending on what your product is, this may give you a whole new dimension of placing paid ads, or simply searching for folks in who you are following. When thinking about the weekends and how to reach your target market, keep in mind that as far as social media is concerned, the weekends are not dead; there is 17% more use and engagement during this time.

The practice of making a Venn diagram (especially if what you are marketing is a book) may seem simple, but can help you figure out your target market. Simplifying where your target market may be by watching where the lines overlap can really show you whether or not to have placement of extra pushes in marketing. It can also help you distinguish whether or not time spent on certain demographics is worth it; as even smaller parts of the circle are potential customers lining up for what you have to offer.

What’s under the cover?
Not just in the book realm but in many others, the cover can really do a lot of work for you in narrowing down your target market. If you are marketing a product that is a clothing line or even Smartphone accessory, you can show the types of people you are going after using it. One surprising fact is that the luxury market stayed a little more intact during the recession, some people who wanted to escape still did. Are you providing an oasis to escape, or a lower cost activity like a coffee show that may be visited with more frequency? If you are providing a lower cost activity or product, you will need to do more volume. This is absolutely possible, but something you need to know up front.

Once you find the target market and the folks that are most apt to buy your product, there is still a lot to be done; and any trends will affect you. After understanding the proper channels, research, and where your target market spends time, you are on your way to success. With proper customer service, SEO techniques, and other web maintenance, the sky is the limit for your brand of product.

As in the surf industry this year, there are still major shakeups in the marketing world, where no one is safe and fear can come creeping around the corner. From “suggested posts” on Facebook to other tactics in social media, there are other ways to gain momentum. Once your target market starts talking to each other about how much they like to use your product, you will be happy you took the time to seek them out, and engage them aggressively.