Style of Business

pinit fg en rect gray 20 Top Entrepreneurial Reads of Fall 2014; Books to help Cultivate your Business

You may be scrambling for some inspiration about social media methods, new trends that are taking place, and latest news on the most motivating factors in startups. Many business owners that I’ve talked to mentioned that in their most desperate times where they simply did not have good ideas, clear thought, or a clear plan of action, were inspired by reads such as these. Sometimes when you are looking at plotting up marketing methods, and researching new strategies, it takes a fresh perspective and the words of someone else to help you get back on track. Here are 4 books from this year that will help you stoke the creative fire and grow your business in the most innovative ways out there.

1) Big Bang Disruption: Strategy in the Age of Devastating Innovation

This remarkable and fresh read describes how the ability to innovate well has been shaken up a bit and lacking due to the massive advances that have taken place in technology, and how a clear vision is a bit tough to get ahold of. It is full of advice about how to survive in a very fast paced world, and how much you are going to have to adapt to stay lean, and quickly. It’s based on the premise that the advances in technology won’t be of much use if you are not willing to be ready for anything, and is intense to say the least.

2) The Big Lie; or Interpreting your Customer’s inner Life for Profit

Explaining the notion that customers really need to feel good on two different levels, this book discusses the importance of customers wanting to have not only their needs, but their dreams met. Full of backing examples, strategy to simply be leaner and better, and simply being all about what the smart brand must do to succeed these days, it investigates strategic value. In the realm of marketing placement, you will have to follow a path that has no confusion or contradiction.

3) Chicken Soup for the Soul; Reboot Your Life + 101 Stories About Finding a new path to Happiness

We are at a time where business owners are going to be well influenced by stories of change and walking in its path. It really focuses on what it feels like to be in a rut, and how to get out of it with grace and courage. Great writing; clear and concise tales of people that survived feeling down and out, and pulled a rabbit out of the hat in more ways than one. Feeling successful isn’t just about the bottom line, but the emotions you encounter at all stages of the game. As we all know the broth of soup revitalizes us during down times, so will reading stories of inspiration and numerous individuals finding ways to rise up and trump their own fears, and fears of what governs habits or the market.

4) Your Inner Will: Finding Personal Strength in Critical Times

Author of ‘The Power of Kindness’ gives us an in-depth of the most resilient people on the planet and the doses that life has given them. Truly finding your untapped energy as an entrepreneur may take a bit more than wit and will, this taps deep into philosophy, practical advice and reasoning, and has been heralded as genius. A dweller of Italy and also one who has studied Adolph Huxley’s lectures, he has much to say about the soul and how deep you can tap into it if you really need to.

pinit fg en rect gray 20 SOB 101: Using Google Hangouts to Build your Business

Google Hangouts logo SOB 101: Using Google Hangouts to Build your Business
What is now known as the ultimate tool to poke around the sphere of everyone on the web and get to know them better, Google Hangouts can boost your business. Some of the best aspects are the way in which it incorporates with YouTube, truly the number one portal that anyone goes to for streaming video. Businesses that are both located in the same building have massively enjoyed the ability to open a quick hangout and making sure that ideas are correct, enjoying the added feature of video as a quicker way to convey ideas. Even as modern and virtual as chat and text have become, the ability to really gauge someone’s facial expression who you are doing business with is priceless. Especially in the realms of sales and pre launch development, knowing that a client truly feels comfortable with what is happening is key.

Elements outside of the one-on-one realm:

There are differences between Google Hangouts that vary from a one on one Skype or other medium driven video chat. Let’s say that you are a business who’s major function and selling point is creating infographics. As the conversation progresses, a client or potential user could bring up a question, and you can even throw up the question on the screen. This is part of a very organic process, as conversations between developers, sales people and potential customers can spur buying signs out of even the most apprehensive individual.

When someone can log into Google Hangouts and see a “forum” of sorts instead of a hardcore sales pitch, they may make a decision to follow your business or idea for awhile before they actually make the decision to transact with you on the long term. Some have been a bit shy to jump on the Google platform because of what it takes just to keep up on Facebook and Twitter, but the rewards for those working it dutifully are absolutely there, and the network still ranks 2nd among many who have prowess in the scoring of media avenues.

Letting a prospect know you’d like to “hang out”

While some thought this aspect of Google Hangouts would only be beneficial in the personal coaching realm or beyond, there are so many instances where it just makes sense. Sometimes within the confines of contracts, raising capital and putting the finishing touches on a work project, the face to face connection can help. If you are dealing with a dynamic individual who shares your vision and is there to help you grow, hangouts can help you achieve what you need to in the long run. Having your own hangout in place can really help position your brand. Quite possibly one of the biggest benefits for any business about Google Hangouts is the free information at hand. You can learn about SEO, reaching your target market, hear success stories from a much more personal avenue, and always be a constant beacon to others looking for the same type of targeted knowledge.

 

pinit fg en rect gray 20 Clark & Mayfield Irvington Crossbody Laptop Tote

labtoptote irvington crossbody 13.3 laptop bag red front Clark & Mayfield Irvington Crossbody Laptop Tote
Cool looking enough for a late night visit to a rave or jaunt down Soho, this crossbody vintage leather tote is one of the coolest we’ve seen this year. You can lug along a laptop, E reader, or tablet, and it dangles pristinely as an instantly coveted accessory to fall in love with. We adore the red, but it’s also available in black and cobalt blue. Created finely with top grain vintage leather, this is one great thing to be seen with and will really complement your full fall wardrobe. It’s always exciting to present yourself in the savviest and most stylish way possible, and this tote will round off your look with the right amount of flair.

pinit fg en rect gray 20 Small Business App Productivity Alert: HanDbase

handbase Small Business App Productivity Alert: HanDbaseThis is one app that is truly a “go to for all types of business tasks” app with tons of functionality and practical use rolled into it. It has been used by many for patient tracking and development, project management, time and billing, and field surveys for those laying down the perfect structure and development. This is basically THE database app to have, with many variations and excellent features in its arsenal. We’ve heard that simply running reports on this baby is a process that can take you to the next level in productivity standalone.

pinit fg en rect gray 20 Carryon Luggage Pinnacle Piece: BMW Champagne Hardside

BMW luggage Carryon Luggage Pinnacle Piece: BMW Champagne HardsideJust as sleek as the motorcycles and cars are themselves, this carryon piece is begging to be pulled by you in any international airport or European locale. Constructed on a super cool 8 wheel spinner system, it is begging to be shown the narrow streets of Tangiers, tall buildings of Dubai, or initial taxi into the Windy City. Just like a cosmo or straight up dirty martini, it embraces the style points and alluring appearance to the maximum. A very streamlined and perfected product, BMWs themselves are nothing to scoff at, virtual modern marvels of design. Why not carry along something a little more than the average special this fall season?

pinit fg en rect gray 20 Globe Trotter’s toys: the Headplay personal Cinema

Headplay personalcinema 300x185 Globe Trotter’s toys: the Headplay personal Cinema
One of the coolest things on a long distance flight is when you are able to bust out an iPad and watch a movie to kill the time. But have you ever thought about how cool it would be to have a virtual glass viewing system? The Headplay is akin to watching your favorite flick on a virtual 52-inch screen, and is said to have a very clear, yet not dizzying viewing experience. With a battery life of around 6 hours, it’s optimal for a long flight and also would be handy for viewing films that you would not want the young child next to you catching a glimpse of. There are ports for VGA and USB, and most reviewers say that it is more comfortable than you would think.

pinit fg en rect gray 20 Marketer’s Slice of Hand held Heaven: the Lumen Pocket Projector

LumenProjector 300x300 Marketer’s Slice of Hand held Heaven: the Lumen Pocket Projector
This is one gadget
that takes up so little space in carry on you won’t even know it’s there; but when you pull it out in the conference room to project your pitch, you sure will. It connects to smartphones, tablets, video players and cameras, and has input options for 1080p and 1080i, making it a high def powerhouse. You have the ability to project very digitally sharp images on up to 80” diagonal screens, and really wow the audience. Years ago when the device itself to project was so much larger, it started many potentially great product demos on the wrong foot, and this professional gadget will wow any client or provide great entertainment for you while on the road.

pinit fg en rect gray 20 Hot Eco Gadgets 2014: Refleece iPad sleeve

refleecesleeve 300x191 Hot Eco Gadgets 2014: Refleece iPad sleeve

This eco friendly fleece can turn the backpack or purse into a warm and cozy nook for an Ipad, and is the best thing we have seen to protect from scratches and dents to the surface. This company was started by a husband and wife team that is committed to sustainable practice and construction, with prowess in the surf realm as well. Heavily educated between the two from Stanford, Harvard, and Yale, they have both explored the nonprofit realm and also have experience in sustainable gardening. This is one brand that is truly created by a duo of genius minds, and deserves a close look by any discerning individual with a portable device

pinit fg en rect gray 20 Exquisite Carry on Luggage Experience: the Alpha 2 by Tumi

Alpha2 duffel Exquisite Carry on Luggage Experience: the Alpha 2 by Tumi This large wheeled split duffel is absolutely a product of this high end brand’s commitment to making the best better. This brand features complimentary monogramming, an immaculately sleek appearance, and superior craftsmanship. The damage proof handle system, stellar custom design and accessible shape appeal to any traveler. Whether it’s the beach, slopes, or business jaunt to the next city over, the Alpha 2 is one fine choice for the taking. It’s always nice to know you’ll arrive with your goods intact and looking top notch to boot.

pinit fg en rect gray 20 The Globe Trotting Traveler’s Business musts: Tumi Ultra Slim Adapter Kit

tumi adapter The Globe Trotting Traveler’s Business musts: Tumi Ultra Slim Adapter Kit

The ten adapter tips that come with this little entourage are what really pack a punch. When you are on the go in Singapore, New York, Hong Kong or Athens, the 120v AC adapter with the air connector cable will keep all your accessories purring and ready. The real selling point in this kit is all of the tips included, so you aren’t without anything you need to get through your haul through the time zones. There’s nothing quite like reaching your destination and being drained or on empty, and this array of prongs and prolific electronic juice will prevent you from the chronic “arrival without enough charge” meltdown.