NEW! SOB Episode: Seyi River – Composer, Filmmaker & Director of One Hit Wonder

Filmmaker and director Seyi River drops in to discuss music composition, how he got into the industry and his upcoming new film One Hit Wonder in the first Style of Business episode of 2018.

-Podcast Show Notes-

Episode: 31  

From Music to Filmmaking with Seyi River

Summary:

In this new episode of SOB: Style of Business podcast, Keetria interviews Seyi River, a musician, composer, sound designer, writer, director, filmmaker and entrepreneur. Seyi shares with Keetria how he went from becoming a professionally trained musician because of a desire to score films – and then expanded his skillsets by becoming a self-taught filmmaker in the process. Seyi also is generous with his advice to people who are serious about filmmaking, the strategies that were involved in writing and directing his own projects, and also his personal assessments of where the motion picture industry is headed.

 

Show Notes:

  • Keetria gives an overview of Seyi River.
  • Seyi started his music career by attending the Berklee College of Music.
  • He is a self-taught filmmaker who spent time watching movies, reading screenplays, and reading books.
  • “If I Die Tonight” was a film Seyi created about police brutality named after a 2Pac song.
  •   He makes films based on what is meaningful to him and what questions need to be answered.
  •  “One Hit Wonder” is in the “magic realism” genre and is about a bestselling writer whose second  book flops.
  • Seyi’s lets his multiple writing ideas marinate until one is ready to write and focus
  • Relatability is an important element to telling a story to Seyi.
  • It is vital to learn the craft of film, become a visual person, and study human nature.
  • Seyi predicts a lot more diversity when it comes to filmmakers and that Hollywood won’t remain the center of creative and original storytelling.
  • Movies need to be good enough to deserve the price that audiences pay to experience them.
  • You have to wear multiple hats – creative and business- as an independent filmmaker.
  • With music scoring, it is very internal when composing audio interpretations of the emotions and themes of a movie.
  • Sound designing and enhancing audio is another skill he has to offer.
  • Seyi is motivated by striving to add onto the history of film in a positive way.
  • Writing down goals is vital to his strategy towards success.
  • Be honest about your assessment of your abilities in comparison to the highest level of your industry.
  • Health, eating right, being a nice person, sending out good vibes, and building up your stamina is important to be able to have the energy needed to work hard.

 

3 Key Points:

  1. Filmmaking is not just pointing a camera – it requires mastering the craft.
  2. Diverse stories and storytellers are going to become much more normalized.
  3. While investing in your career, don’t forget to invest in your health.

 

Tweetable Quotes:

–   “I was born a musician…but I became a filmmaker.” – Seyi River.

–   “The important thing now is to gain craft, and to gain craft you have to do a lot of hard work and understand the medium that is film.” – Seyi River.

–   “Become a visual person, like go to a museum, look at paintings.” – Seyi River.

–    “With film, you have to be insanely patient, because films take a long time.” – Seyi River.

–   “Surround yourself with really, really excellent people doing what they do.” – Seyi River.

 

Resources Mentioned:

NEW! SOB Episode: Charlynda Scales – CEO of Mutt’s Sauce

On this episode of SOB (Style of Business), Keetria interviews Charlynda Scales, the CEO of Mutt’s Sauce. Charlynda is an Air Force veteran who took her grandfather’s sauce recipe and turned it into a business.

Style of Business
-Podcast Show Notes-

Episode 27

Summary:

On this episode of SOB (Style of Business), Keetria interviews Charlynda Scales, the CEO of Mutt’s Sauce. Charlynda is an Air Force veteran who took her grandfather’s sauce recipe and turned it into a business. Mutt’s Sauce was created because Charlynda’s grandfather strongly disliked condiments and wanted to create a sauce that could go on anything. Charlynda talks about becoming an unlikely entrepreneur, how she manages her time, what motivates her, and what she’s learned as a business owner. She also gives advice to other aspiring entrepreneurs.

Show Notes:

  • Host Keetra introduces Charlynda Scales, CEO of Mutt’s Sauce and former airforce veteran.
  • Charlynda gives a brief introduction of herself.
  • Background of Mutt’s Sauce:
    • Charlynda grew up in the country with her extended family.
    • Her grandfather came up with a recipe for a sauce because he hated condiments.
    • He wanted to make one sauce for everything and came up with Mutt’s Sauce through trial and error.
    • Final recipe was created in 1956, stayed with the family for years.
    • Charlynda’s grandfather left the Mutt’s Sauce recipe to her.
    • Charlynda turned the recipe into a business.
  • The Mutt’s Sauce business began as a gift to family and friends and grew.
  • It took four months to turn the Mutt’s Sauce recipe into a business.
  • Used org for mentorship as she was a budding startup.
    • org builds you a checklist to get to a final product.
  • Created the product while she was active duty in the military.
  • What makes Mutt’s Sauce stand out?
    • “Tasting is believing.”
    • It has a flavor that’s unlike anything anyone’s ever tried.
    • It’s sweet and tangy with a little bit of heat.
    • Not like anything on the market in terms of flavor and consistency.
    • It’s not like mumbo sauce because everyone has a different version of mumbo sauce.
  • The number one question people ask about Mutt’s Sauce is if they can drink it.
    • Someone created a cocktail called The Bloody Mutt.
  • Types of market research for brand positioning and making sure that the products stand out.
    • The BBQ sauce market is flooded, Mutt’s Sauce is a specialty sauce.
    • Lab testing has to be done before you can get into stores.
      • Worked with university labs to test pH and shelf life of the sauce.
      • Safety and preservatives need to be tested.
    • You have to apply to stores to get your product on the shelves.
  • The launch process.
    • She joined the local chamber of commerce.
    • The chamber of commerce helped her to a launch event.
    • First production was by an Amish family in Wellston, Ohio.
      • 700 bottles were hand poured.
    • Great turnout to the launch event, all 700 bottles were sold.
    • Launch event members connected her to local stores to get Mutt’s Sauce on the shelf.
      • Her first client was a hotel, some farmer’s markets, and some local vendors.
    • What time management looks like.
      • Learned about time management in the military.
      • You need to be efficient and choose your top priorities and be realistic about what can be done.
      • Get your top two critical things done each day.
    • Helpful books on business management and entrepreneurship.
      • The Power of Broke by Daymond John.
        • Charlynda is a VIP ambassador for Daymond John’s new book Rise and Grind coming out next January.
        • Talks about his journey with FUBU.
        • Hear about testimonials from people with humble beginnings.
      • Charlynda’s interests when she was younger-
        • Charlynda wanted to be a doctor, has an interest in anatomy and the human body.
        • Never aspired to own a company but likes to work with people.
        • Naturally inquisitive about how people operate and wants to know what motivates them.
        • Majored in business and got an MBA.
      • What she enjoys most about her entrepreneur journey.
        • The people she’s met and the friends she’s made have made the journey worth it.
      • What are the challenges of entrepreneurship?
        • Not having a partner to help.
        • Entrepreneurship can be lonely and networking can help.
        • Trying to explain to people who aren’t entrepreneurs why you’ve chosen to run a business and make sacrifices.
      • Understanding that the business is bigger than her is what keeps her going each day.
      • She considers herself a servant leader of the people who have made Mutt’s Sauce a part of their lifestyle.
      • The best life advice she’s ever gotten is to believe in something bigger than herself and stay humble.
      • Advice for aspiring entrepreneurs: If you’re thinking about doing something, there’s a reason why they’re having that thought and it’s tied to a purpose.
        • Just have faith, do it and realize it’s not as scary as you thought.
      • All social handles are @muttssauce

Tweetable Quotes:

  • “Entrepreneurship is to embrace the unknown.”
  • “Opportunities stop when humility is gone.”
  • “Even when you hit it big, you operate like you did when you were broke.”

Resources Mentioned

Mutt’s Sauce – Charlynda’s product website

Charlyndajean.com – Charlynda’s personal website

Score.org – Mentorship site

The Power of Broke – Book by entrepreneur Daymond John

Rise and Grind – Book by Daymond John and Daniel Paisner

FUBU – Daymond John’s clothing company

NEW! SOB Episode: Yoshi Holland – Founder & CEO of Smart Girls Smart Moms

Founder and CEO of Smart Girls Smart Moms Yoshi Holland talks to us about the focus and the mission for her abstinence education program by giving us the brief on what led her to action to pursue her interest in mentoring, speaking and coaching.

NEW! SOB Episode: David Azeez – CEO of Airge International Ltd, Salt Square & others

Speaking with the incomparable David Azeez – CEO of Airge International Limited, a parent company that caters to the various lines of products and services he runs – Cheers with David Azeez, Bonds and Beauty Management Company, The Red Letters, Salt Square and Kayfets Foods. A powerful message of persistence and perseverance in this episode. Don’t miss it! Connect with David on Twitter at @DavidAzeez_

NEW! SOB Episode: “Find Your Own Place In Your Own Space”

This episode gives a few words on the importance of self-activation/self-starting. When opportunities seem to be slim to none — use what you have and start exactly where you are. There’s no guest dishing the goods this episode, just a quick spill to sum up the following words, “Find your own place in your own space.” – Keetria

NEW! SOB Episode with Stefan Grant – Founder of Noirbnb

Listen to how this entrepreneur and creator – Stefan Grant used an unpleasant travel experience to create an industry game changer. The Founder of Noirbnb, Stefan paints the perfect picture of how his entrepreneurial instincts took over when he and his team decided to develop a new option that’s certain to thrive in the bnb industry. Don’t miss this one! Connect with Stefan on Twitter and check for the latest updates on Noirbnb at www.noirbnb.com 

New! SOB Episode: “How to Build a Business with a Very Low Budget”

If you need some quick information on getting starting with launching your business, my latest ebook, “How To Build a Business with a Very Low Budget” might just be what you need. It’s to the point and easy to read and can be read while you’re on lunch break!

New! SOB Episode with Entrepreneur, Author & Speaker Lakia Robinson

Don’t miss this episode! Online entrepreneur, author, and speaker Lakia Robinson drops in to talk about her thriving business concept, the #PrayPlanHustle initiative, her new book: The Truth about Ugly Women, I Want Beauty Within, how she stays motivated and her future plans. You can follow her on Twitter @LakiaInspires.

New! SOB Episode with Artist/Musician & Producer Nkenge 1X

I had a great time speaking with the very talented Nkenge in this latest episode. We discuss Nkenge’s musical background, his passion for creating new material, his single and upcoming album. We also talk about how he’s taken his career into his hands and created opportunities for himself.

You can check out his single “Wayment” on Spotify or connect with him on Twitter @nkenge1xmusic