Conquer the New Year with These 4 Top-notch Marketing Tools

Digital Marketing is always evolving and there are always new and exciting tools being introduced in the market to make digital marketing more effective. If you have a business, you need to know which of these tools can help you be the best that you can be. The right tools can help you stay updated with the latest trends, help you get organized, and can optimize your efficiency. Here are some tools you need check out this 2018:

Flock

Flock is a communication app for teams. Flock allows you to bring your team together to chat, share information, meet via video conferencing and push efficiency by using its productivity features. You can even integrate all your apps in a single platform. Once you sign up, you can create one big team and hubs for smaller teams. Flock is also faster, slicker and has a more intuitive interface compared to other team communication tools.

Sendy

Sendy is one of the hottest tools in email marketing today. It’s a self-hosted email newsletter application backed by Amazon’s Simple Email Service. Sendy allows you to send attractive emails easily to your email audience and receive a detailed performance report afterward. And the best part is, it’s a lot cheaper than other email marketing apps in the market. You can send 20,000 emails for only $2! If you have less than that, let’s say you only have 10,000 subscribers, the cost can go down to $1. Now, that’s a deal you won’t find anywhere else.

Ptengine

Do you get frustrated when your website visitors suddenly leave and don’t convert? When you have a business website you want to find out why people are leaving your site. Ptengine is a heat map application that records every visit, click, scroll on your site and turns the data into a heat map to help you visualize at what point your customers are abandoning your site. Are they leaving because of usability problems? Pricing problems? Do they find the copy confusing? Once you’ve identified the issue, you can now make adjustments on your site and convert customers better.

Google Trends

Google Trends is a unique tool because it lets you know what people are searching for every day on Google Search. According to statistics, there are 3.5 billion users on Google Search daily and over 50,000 searches every second. Among the 50,000 searches, as much as 20% are from new users, which means that there’s always something new to discover. Google Trends can sift through all the searches and show you, by using keywords, what’s trending worldwide. It will give you an insight on what consumers are really looking for and predict market trends. To see the data, all you need to do is type a keyword or the industry name and press “Enter.” It’s that easy.

Now that you know some of the best tools you can use this year, give one of them a spin and let us know what you think.

Great app for Marketers: Statigram

statigram_imageEveryone knows that marketing on Instagram is getting to be the rage; you can truly develop organic traffic with it due to the ways in which people find your content. But what ways are available to track what’s happening, and make it fun, even?

Statigram truly is “Instagram made more comfortable”, and also can integrate with Hootsuite. Managing contests, conversations, great analytics about content, community, and activity are also just some of what it offers. Seeing what the best times to post are, average life of a photo, and how to really edge in and track follower growth make this invaluable. Realizing that it’s so much more than just a place to post pictures is the beginning; really capitalizing on the tools available will make you the guru you dream of being.

Tools + apps for Marketers: Consumer Barometer

IAB Europe and TNS partnered up with Google to provide this tool that gives guidance on past purchase behaviors and how buyers use the web to fuel their purchase whims and decisions. There was an Enumerator study and a consumer barometer study, and the consumers involved were polled heavily to provide an accurate sample. From a length of around 20 minutes, the survey was heavily loaded on product categories and impulse reasons. Technology, toys, footwear, and DVD’s were some of the topics, as well as another heavy hitter on marketers’ minds: home furnishings.

Awesome marketer’s Presentation Software: Prezi

prezi_horizontalThis software starts as an open canvas but is really so, so much more rocks the socks off many others. What is really the ultimate info graphic preparing powerhouse brings to life anything you literally have imagined or dreamed of in the marketing or business realm. You can collaborate, share, import from Powerpoint, and have invisible frames along with multiple layered text and objects. Packed with great tips, examples of dynamic others’ creations, all you need is an overall desire to make your claim or proposition out of this universe, and you will with Prezi.