Coming up with new ideas takes work. And if you’re tasked to come up with fresh ideas frequently, it can be easy for you to hit a brick wall. This is when brainstorming sessions are essential. Brainstorming is the process of collecting as many ideas as you can and filtering them to get the best ones. During a brainstorming session, every idea should be heard. The goal is to just let the creative juices flow and gather as many ideas as possible without criticism. Remember that there are no bad ideas during brainstorming.

Here are five ways on how you can make the most of your brainstorming session:

  1. Be clear about your objective

For a brainstorming session to be effective, make sure that you communicate your objective clearly. A well-defined objective will prevent your team from losing focus and going astray. It’s futile to gather your team, hustle them in a room, and ask them to throw ideas without a goal in mind. Effective brainstorming needs a plan and a plan must have an objective.

  1. Start the session relaxed

The mind works best when it’s rested and relaxed so start your brainstorming session on a light note. Encourage easy conversation and allow your team members to speak out. Everyone is encouraged to participate. The goal is to get people unstuck and urge them to come up with thoughts and ideas. When the mood is light, ideas are bound to flow.

  1. Time the session

To get the thought process rolling, make sure to time your session. A clock is a good reminder that there’s a deadline and this will help propel your team to think quickly. You can keep the session to as short as five minutes or it can run to as long as 45 minutes. Make sure that you make your session long enough for ideas to flow freely.

  1. Write everything down

Make sure that all ideas, good or bad, are noted down. Use a whiteboard so that your team members can see all the ideas that have been shared and add more suggestions. Do not judge or favor any idea and just welcome everything: big ideas, bold ideas, and even totally ridiculous ones. Brainstorming sessions are all about quantity, not quality.

  1. Evaluate the ideas

After you have gathered all the ideas, the next step is to evaluate them one by one and separate the good from the bad. Remove all duplicate ideas and assess all the remaining ideas one by one. Is the idea fresh? Is it unique? Does it provide a solution? In choosing the best idea, you need to go back to the objective and ask yourself if an idea meets your objective.

Brainstorming sessions are one of the effective ways to come up with new ideas. If used wisely, it can a very effective tool to come up with great ideas and help take your company to the next level.

How Black Friday Became a Holiday Tradition

by Keetria on November 24, 2017

After shaking off the effects of the Thanksgiving buffet, Americans are off to the stores to indulge in crazy Black Friday shopping sprees. Black Friday is one of the most-awaited holidays of the year. It’s the day when people storm the stores in droves to do some serious Christmas shopping. Many are ready to push, jostle, and claw their way to the most coveted sale items. Black Friday is every super shopper’s ultimate dream, but does anyone really know when and how Black Friday started? Here are some interesting bits of information.

  1. Black Friday meant post-Thanksgiving laziness in the 1950s

The earliest use of the term “Black Friday” was in the 1950s in a labor market newsletter called Factory Management and Maintenance. The newsletter referred to the day after Thanksgiving as “Black Friday” to denote the practice of workers not reporting for work after celebrating Thanksgiving so they could enjoy a long weekend holiday.

  1. Black Friday informally began in the 1960s

From the time Macy’s Department Store started its Thanksgiving Day Parade in 1924, the Friday right after Thanksgiving has been known to be the unofficial start to of the Christmas shopping season. In the 1960s, the term “Black Friday” was used by merchants to call the shopping season. “Black” signified earnings as stores were expected to turn a profit for the year and move from being “in the red.” Back then, accountants used red ink to show negative amounts in the books.

  1. Black Friday meant chaos for Philadelphia police in the 1960s

Historically, the word “black” as an adjective was used to call days when calamities occurred. Thus, the term “Black Friday” was also used by the Philadelphia police to describe the large crowds and traffic congestion caused by the hordes of shoppers flocking the stores in the 1960s. In a PR attempt to improve the chaotic image associated with the term “Black Friday,” merchants in Philadelphia even attempted to change the term to “Big Friday” but the new name did not fly.

  1. Black Friday started to mean serious shopping 1970s

Though the term “Black Friday” remained a Philadelphia buzzword for a long time, the New York Times used the term in their November 29, 1975 issue, and called the day as the “the busiest shopping and traffic day of the year” in Philadelphia. The term gained national attention in the 1980s and soon became widespread.

Today, the term Black Friday can cause an adrenaline-induced frenzy among bargain hunters as well as cause violent outbursts to some. But despite the craziness, it still holds the title as the biggest shopping day of the year.

On this episode of Style of Business, Keetria speaks with the founder of Ucrowd, a new ticketing platform for events and entertainment, Miesha Robinson. The company is based in Los Angeles. Miesha talks about her journey, her new platform and gives advice to aspiring entrepreneurs about how to be prepared for investors and ways to stay motivated.

Style of Business
-Podcast Show Notes-

Episode – 28

Summary:

On this episode of Style of Business, Keetria speaks with the founder of Ucrowd, a new ticketing platform for events and entertainment, Miesha Robinson. The company is based in Los Angeles. Miesha talks about her journey, her new platform and gives advice to aspiring entrepreneurs about how to be prepared for investors and ways to stay motivated.

Show Notes:

  • Miesha started working on Ucrowd in college.
  • She graduated in 2014 from Cal State Dominguez Hill with a Bachelor’s Degree in marketing.
  • She was involved in a few different companies where she helped with sales, merchandising, and management.
    • Kellogg’s, Target, Hertz Rental Cars
  • Has an extensive background in sales and marketing and helped her launch Ucrowd, an online ticketing platform.
  • Took a computer information systems class in school where she had to create a blog about one of the projects they created.
    • She came up with the idea of creating a blog about events that were free with in a 10-mile radius of where she lived.
    • She couldn’t find a platform that combined all of the information about free and affordable events in the area.
    • She created Ucrowd to fill this need.
  • Ucrowd is an online self-service ticketing and registration platform for events.
    • Ucrowd focuses on bringing people together offline while simultaneously redefining the ticketing industry.
    • Not only is it a ticketing platform, it’s also a social platform.
    • Ucrowd is bridging the gap between social and ticketing industries.
    • You can go on the site and filter by distance, category (such as music and theatre).
    • You can create your own event or register for an existing one.
  • Miesha’s tech experience.
    • Miesha had little tech experience but used YouTube to understand how to build her website.
    • She created Ucrowd’s website from scratch choosing look, feel, and flow.
    • You can find so many things online to help you do all the tech stuff for your website.
  • When it comes to a business plan, it’s important to link up with someone who knows more than you.
    • A business plan is a blueprint for your business.
    • It took about a month to lay out everything she needed for her business plan.
  • When she was looking for events, it was hard to find ones that weren’t really expensive.
    • A. has events going on constantly, but Miesha has to find events that fit her niche market.
    • She wanted to take her experience at live events and put it into one particular app or tool to find things to do during the week.
  • Ucrowd is different from other platforms because of pricing.
    • Other ticketing platforms focus on adding fees to the event price
    • Ucrowd focuses on making event booking affordable so you get your money’s-worth.
    • They have straightforward pricing so you know exactly what you’re getting and there’s only one fee associated with the purchase.
    • Ucrowd uses social buying – there is a direct button on social so people can buy tickets directly from social media.
    • The event organizer can share pictures from the event and people can comment on them.
  • What was the strategy for launching Ucrowd?
    • Creating a business plan.
    • Creating a pre-launch and post-launch marketing plan.
    • Miesha had a great professor that took time to go over her business plan with her and helped her map out:
      • Where she wanted to go
      • How she wanted to get there
      • Who she needed to connect with.
    • Used the SBA (Small Business Association) who helps entrepreneurs get from point A to point B.
    • She funded her own processes, such as the Trademark process.
    • Miesha encourages entrepreneurs to use their day job as a stepping stone to get to their dreams.
    • She put away money from each check to fund her dreams and make Ucrowd work.
  • People are afraid to move forward and act on their vision because they listen to outside voices other than their own
    • Instead of embodying our confidence we listen to the detractors.
    • You have to encourage yourself through the entire journey.
    • If you listen to others opinions, it will discourage you and deter you from bringing your ideas into fruition.
    • Take time, plan everything out, if you don’t know something reach out to someone who knows more than you do.
  • The evolution of the event industry over the next 5-10 years.
    • Miesha believes there’s going to be a merge between purchases and social media more than it is now.
  • Miesha enjoys the independence that comes from her entrepreneur journey.
    • Through entrepreneurship, unless you have a day job, you’re not sure when the next time will be that you make a big sale.
    • She likes working on a project where she gets to be creative and can push herself.
    • She likes to help other people create opportunities within business and encourage them.
  • What challenges has she faced as an entrepreneur.
    • For Miesha, the main challenge has been financial resources.
    • Raising funds for your business out of your own pocket can be straining.
    • It’s hard to raise funds and convince the investor that it’s worth their while.
      • You have to be able to get other people to understand your vision.
    • Before presenting to investors in an incubator situation, you need to make sure you have a pitch deck and business plan. You need to be ready for presenting.
      • She went to a luncheon for an incubator and was asked on the fly to pitch her idea.
        • Thankfully she was prepared and invited back to do a full presentation.
      • Did 10-15-minute presentation for investors.
      • You must know your numbers, your marketing plan and your ROI.
      • You need to know your business like the back of your hand.
    • Miesha stays motivated through prayer and circumstance and expectation.
      • She did not have a wealthy upbringing and in moments where you have to stay motivated.
      • When you pray, you expect God to move and change things.
        • Personal mantra: Faith without works is dead.
      • She prays herself through any circumstance.
    • The best advice someone has given her is to believe in herself and continue to move in love.
      • She focuses on what’s important to her: being creative and helping others.
    • Another key piece of advice for aspiring entrepreneurs:
      • Don’t become a slave to your circumstance. There’s a lesson in failure, use it as a stepping stone.
    • Working on an online talk show for entrepreneurs.

Tweetable Quotes:

  • “I encourage entrepreneurs to use their day job as a stepping stone to get to their dreams.”
  • “You have to encourage yourself through the entire journey.”
  • “Faith without works is dead.”

Resources Mentioned

Styleofbusiness.com – Podcast website

Ucrowd –Miesha Robinson’s company – Website will be available next year.

Cal State Dominguez Hill – Miesha Robinson’s Alma Mater

Social Media Handles: @iammiesha; @officialucrowd

Social media ads and sponsored content are great for marketing your products. However, it doesn’t always work. And as an entrepreneur, you’re probably wondering if there are other strategies to help you promote your brand and ultimately, sell more products.

The answer is cross-promotion.

Cross-promotion is basically “co-marketing,” and it means teaming up with another business to craft a promotion that benefits you both. By utilizing another medium or channel, you can promote your products and services to new markets. The beauty of cross-promotion is that it’s not only powerful, but it’s also an inexpensive way to generate more sales.

Here are some ways you can cross promote your brand:

Collaborate with non-competing brand

Start by finding a business who is not a direct competitor of yours but sells a product that complements your product. By tapping into their established community, you get more qualified leads. And you can do the same for them. Some ideal prospects would be other local businesses or social media influencers.

Collaborate with influencers

While we’re on the topic of influencers, cross-promoting to each other’s audiences could prove to be mutually beneficial. If you’re a local business, look for an influencer who has the attention of your local community.

The influencer could mention your business in a Tweet, a Facebook or Instagram post, or on their blog. Remember that depending on the influencer’s following and reach, you may have to shell out. There’s more than one way to compensate an influencer but think along the lines of cash, exclusive access to your events, product gifting, or promotion of their platform by your brand.

Co-promote on social media

Together, you can co-promote your brands on social media. If you both have an established social media presence, you have the opportunity to win more followers thanks to the increased visibility that cross-promotion will bring.

It can be as simple as crafting messages that relate to each other’s audiences through a shout out that will get each other’s followers to pay attention to both your brands.

Co-produce a newsletter

The trick is to find a way to tie your brands together that seems natural. Some brands organically mesh while you may need to get creative if your two companies wouldn’t otherwise be seen together in a typical setting.

By cross-promoting each other’s products or services through newsletter campaigns, you both benefit from the other’s email list.

Cross-promote through content marketing

If content marketing isn’t a part of your digital marketing strategy, it should be. Consumers consume cast amounts of content each day, looking for the solutions to their questions. When you produce content that is compelling and relevant regularly, you’re getting placing yourself as a leader in your industry.

Cross-promote using your content by adding links in your content that will lead them to websites that you may want to link back to you. Don’t forget to email them to let the content manager you’ve linked to their site. You never know, but they may return the favor.

Do you already have prospects for your co-promotion strategy? Good luck!

On this episode of SOB (Style of Business), Keetria interviews Charlynda Scales, the CEO of Mutt’s Sauce. Charlynda is an Air Force veteran who took her grandfather’s sauce recipe and turned it into a business.

Style of Business
-Podcast Show Notes-

Episode 27

Summary:

On this episode of SOB (Style of Business), Keetria interviews Charlynda Scales, the CEO of Mutt’s Sauce. Charlynda is an Air Force veteran who took her grandfather’s sauce recipe and turned it into a business. Mutt’s Sauce was created because Charlynda’s grandfather strongly disliked condiments and wanted to create a sauce that could go on anything. Charlynda talks about becoming an unlikely entrepreneur, how she manages her time, what motivates her, and what she’s learned as a business owner. She also gives advice to other aspiring entrepreneurs.

Show Notes:

  • Host Keetra introduces Charlynda Scales, CEO of Mutt’s Sauce and former airforce veteran.
  • Charlynda gives a brief introduction of herself.
  • Background of Mutt’s Sauce:
    • Charlynda grew up in the country with her extended family.
    • Her grandfather came up with a recipe for a sauce because he hated condiments.
    • He wanted to make one sauce for everything and came up with Mutt’s Sauce through trial and error.
    • Final recipe was created in 1956, stayed with the family for years.
    • Charlynda’s grandfather left the Mutt’s Sauce recipe to her.
    • Charlynda turned the recipe into a business.
  • The Mutt’s Sauce business began as a gift to family and friends and grew.
  • It took four months to turn the Mutt’s Sauce recipe into a business.
  • Used org for mentorship as she was a budding startup.
    • org builds you a checklist to get to a final product.
  • Created the product while she was active duty in the military.
  • What makes Mutt’s Sauce stand out?
    • “Tasting is believing.”
    • It has a flavor that’s unlike anything anyone’s ever tried.
    • It’s sweet and tangy with a little bit of heat.
    • Not like anything on the market in terms of flavor and consistency.
    • It’s not like mumbo sauce because everyone has a different version of mumbo sauce.
  • The number one question people ask about Mutt’s Sauce is if they can drink it.
    • Someone created a cocktail called The Bloody Mutt.
  • Types of market research for brand positioning and making sure that the products stand out.
    • The BBQ sauce market is flooded, Mutt’s Sauce is a specialty sauce.
    • Lab testing has to be done before you can get into stores.
      • Worked with university labs to test pH and shelf life of the sauce.
      • Safety and preservatives need to be tested.
    • You have to apply to stores to get your product on the shelves.
  • The launch process.
    • She joined the local chamber of commerce.
    • The chamber of commerce helped her to a launch event.
    • First production was by an Amish family in Wellston, Ohio.
      • 700 bottles were hand poured.
    • Great turnout to the launch event, all 700 bottles were sold.
    • Launch event members connected her to local stores to get Mutt’s Sauce on the shelf.
      • Her first client was a hotel, some farmer’s markets, and some local vendors.
    • What time management looks like.
      • Learned about time management in the military.
      • You need to be efficient and choose your top priorities and be realistic about what can be done.
      • Get your top two critical things done each day.
    • Helpful books on business management and entrepreneurship.
      • The Power of Broke by Daymond John.
        • Charlynda is a VIP ambassador for Daymond John’s new book Rise and Grind coming out next January.
        • Talks about his journey with FUBU.
        • Hear about testimonials from people with humble beginnings.
      • Charlynda’s interests when she was younger-
        • Charlynda wanted to be a doctor, has an interest in anatomy and the human body.
        • Never aspired to own a company but likes to work with people.
        • Naturally inquisitive about how people operate and wants to know what motivates them.
        • Majored in business and got an MBA.
      • What she enjoys most about her entrepreneur journey.
        • The people she’s met and the friends she’s made have made the journey worth it.
      • What are the challenges of entrepreneurship?
        • Not having a partner to help.
        • Entrepreneurship can be lonely and networking can help.
        • Trying to explain to people who aren’t entrepreneurs why you’ve chosen to run a business and make sacrifices.
      • Understanding that the business is bigger than her is what keeps her going each day.
      • She considers herself a servant leader of the people who have made Mutt’s Sauce a part of their lifestyle.
      • The best life advice she’s ever gotten is to believe in something bigger than herself and stay humble.
      • Advice for aspiring entrepreneurs: If you’re thinking about doing something, there’s a reason why they’re having that thought and it’s tied to a purpose.
        • Just have faith, do it and realize it’s not as scary as you thought.
      • All social handles are @muttssauce

Tweetable Quotes:

  • “Entrepreneurship is to embrace the unknown.”
  • “Opportunities stop when humility is gone.”
  • “Even when you hit it big, you operate like you did when you were broke.”

Resources Mentioned

Mutt’s Sauce – Charlynda’s product website

Charlyndajean.com – Charlynda’s personal website

Score.org – Mentorship site

The Power of Broke – Book by entrepreneur Daymond John

Rise and Grind – Book by Daymond John and Daniel Paisner

FUBU – Daymond John’s clothing company

5 Top Fitness Trainers to Follow on Instagram

by Keetria on November 7, 2017

CreateHerStock.com

What’s the best thing about following fitness trainers and your “body goals” inspiration on Instagram?

Scrolling through your feed and pausing to watch a video or appreciate a post gives you instant fitspiration. You think to yourself, “If they can do it, I can do it.” And before you know it, you’re off your couch where you’ve spent too much time going through your social media feeds and off to the gym or rolling out your yoga mat.

Here are the top 5 fitness trainers on Instagram that you should definitely be following if you need motivation to get back on track:

  • Jennifer Nash Forrester | @jenniferforrester

Jennifer is not only an Instagram star but also an entrepreneur. And on top of that, she’s a new mom. In fact, she took all her Instagram followers on her pregnancy journey, proving that pregnant moms can still be active. Now her feed is also filled with her gorgeous son who often joins her on workouts! Be inspired by Jennifer’s quick workout videos and motivational quotes.

  • Amber Karnes | @bodypositiveyoga_

Amber Karnes teaches us all about self-acceptance and making body peace through body positive yoga. We love her for spreading fat positivity and proving that yoga is accessible to us all. Her Instagram feed is filled with yoga poses, and she often features the beautiful women who embody the #bodypositiveyoga campaign.

  • Tanya Popett | @tanyapoppett

Tanya Popett has a killer body that she achieved despite a business lifestyle. She gives nutrition advice and workout ideas. All the images on her Instagram feed are beautiful shots, making her not only #fitnessgoals but her Instagram account is #feedgoals too!

  • Christmas Abbott | @christmasabbott

Christmas Abbott offers inspiration daily. She’s doing it all – a motivational speaker, transformational guru, branding advisor, and professional athlete. As an online fitness coach and the creator of Badass Body Diet, expect her feed to be filled with fitness and lifestyle goals.

  • Estelle Archer | @estellearcher

Estelle Archer has been an inspiration to her followers for how she gained control of her health and well-being by battling her depression. Her focus has been to help people do the right thing. We’ve watched her go from a size 18 to a size 6 and so motivated not only by her body transformation but how she also transformed her entire outlook on life.

Who’s your favorite fitness instructor on Instagram? Are you looking for exercise tips or meal ideas? Or are you most inspired by body transformations? Tell us about it!

Did you know that having a sense of purpose for your life will make you live longer? In fact, it’s even been proven to reduce your risk of heart disease and Alzheimer’s.

Those who develop a strong sense of purpose usually do so by discovering their passions. Following your passion doesn’t necessarily mean finding the right occupation; it means finding what you love and what you live for.

But how do you discover what your passion and purpose in life is? With so much noise going on out there and in your head, maybe you just need to quiet your mind and soul so that they can tell you what it is.

What you need is to observe your thoughts as they drift through your mind. And the only way to do that is through meditation.

Meditation allows you to refocus your awareness and let go of random thoughts. As your experiences play out in your head, recognize how they make you feel. Meditation has the power to unlock even our deepest memories, things you may have thought were left behind in your childhood. You’ll be surprised by how glimpses of the past can have a profound effect on you today and in this moment.

You can remember the warmth on your face on a sunny day or your laugh as you played with the family dog. Sometimes our purpose in life comes from the recollection of simpler days when we remember the things that made us happiest.

Ask yourself when the last time you laughed uncontrollably was, had a grin on your face you couldn’t wipe off, or had butterflies in your stomach.

Was it the times that you’ve helped others? Or maybe it was when you baked your first pie. Perhaps the last time you felt true happiness was when you traveled alone.

Reflective and mindful meditation allows us to gain a deeper insight or wisdom to a question we bring to mind. Sit comfortably and take slow and increasingly deeper breaths until you are relaxed and calm. Ask yourself the question.

“What is my purpose?”

Insights will surface in your mind. They could be memories, random thoughts, or even dreams you’ve once had. Watch them like a movie. Observe them without judgment while you continue to focus on your question.

The answer won’t always come to you right away. But overtime, you will be able to focus on what the insights are telling you. And soon, you’ll come to recognize exactly what your body, mind, and soul have been trying to communicate to you.

Remember that you have your own path and your own pace when it comes to tapping into your consciousness. Only you can make the mind-body connection.


Style of Business

-Podcast Show Notes-

 

Episode 26

Summary:

In this episode, Keetria interviews Felicia Fort of One Step Closer Foundation, a Washington DC-based organization that provides Math tutors, funding for high school students and promotes STEM careers. Learn about Felicia’s passion for teaching Math to everyone—from little kids to 70 year olds. She delves into the importance of mentorship for one’s success and explains the value of the three-way triangle of parents, students, and mentors. Tune-in to learn more about this entrepreneur and some tricks and tricks to run a one-person business.

Show Notes:

  • Felicia is the founder of One Step Closer Foundation
    • Provides trained Math tutors, funded high school students and promotes STEM careers
    • Quotes Rita Pierson who said, “Every child deserves a CHAMPION”
  • The origins of One Step Closer
    • This five-year-old foundation started with the intention of helping individuals hone their Math skills
    • Created a 501© non-profit
    • Offers different programs such as the College Care Program, Summer Externship Program, Ford Scholarship Program and college tours
    • Aims to bring people “one step closer” to their goal of mastering Math
    • Works with everyone—from little kids to 70 year olds!
    • Tailors Math activities to suit an individual’s interest
  • Felicia shares details about her book, The Mentor Model, where she intertwines the business model
  • How she got into mentorship
    • Volunteered with mentoring organizations while in college
    • Was not keen on being a teacher
    • Joined a mentoring organization while in DC
    • Found the three-way triangle between a student, mentor and parents as being really beneficial
  • You can find a mentor through a formal or informal arrangement
    • In a formal setting, a mentor is first vetted through the organization
    • Important for a mentor to be available and knowledgeable
    • Started when she was in her Master’s program
    • Important to monetize time as a one-person show
  • Enjoys the uncertain nature of entrepreneurship
  • Does not give up on a problem and keeps on trying to solve it; this serves as an inspiration to her students
  • Recommended Business Book: What Color Is Your Parachute? 2015: A Practical Manual for Job-Hunters and Career-Changers and Getting to Yes: Negotiating Agreement Without Giving In
  • Social media has helped in connecting with students and generate referral requests
  • RECOMMENDS getting a mentor; advisable to connect with someone outside of your biological family
  • There are 24 hours in a day; do not let these hours go by without doing something that you put your whole HEART into
  • Firmly BELIEVING in your product will attract people
  • Mentorship is free whereas you need to pay for a coach
  • You can be successful as an entrepreneur even if you do not have a team backing you
  • Felicia has a mentor-mentee brunch coming up on Saturday, December 2
  • Connect with Felicia on Instagram, Twitter or through her website
  • Connect with Keetria through her website or Twitter

3 Key Points:

  1. Get a mentor who is knowledgeable, available and outside of your biological family.
  2. There are 24 hours in a day; do not let these hours go by without doing something that you put your HEART into.
  3. Firmly BELIEVING in your product will attract people

Credits


If you don’t believe that social media has the power to influence shopping decisions, it may surprise you to learn that consumers who involve social media in their shopping process are four times more likely to spend more on purchases. And according to Sprout Social, a whopping 74% of shoppers make buying decisions based on social media.

Sure, social media started out as a platform for people to share their thoughts and photos with their network of friends and family. However, it’s evolved to become so much more than that. We’ve listed 5 ways that social media influences consumer spending habits and you may be surprised to admit that some of these are true for you:

  • Product reviews by friends and family

Consumers are 80% more likely to purchase an item based on a friend’s suggestion. Word-of-mouth marketing is that powerful.

Have you ever posted something you bought or saw a Facebook post by your friend raving about a product? One of your followers may have seen your post and clicked the tag that leads them to the store you bought it from. And admit it, your curiosity peaked over your friend’s new purchase.

 

  • Social media ads

Marketers are able to place themselves right in front of the consumers they know will be most interested in their products with targeted ads. And as a person scrolls their feeds, ads that appeal to them appear either within the feed or on the side. Either way, it’s enough to call their attention and click through to ultimately make a purchase.

 

  • Reviews from Influencers

We love seeing what our favorite social media celebrities are wearing, eating, and hanging out. And while we recognize that their posts are probably sponsored, that certainly doesn’t stop consumers from buying the same brand of lip gloss or buy designer desserts that they too can post on social media.

 

  • Seeing what’s popular or trending first

Facebook and Instagram’s algorithm have changed over the years. You’ve probably noticed how posts you’re more likely to engage with appear first in your news feed. And beyond that, so do posts that have received the most engagement; these “trending” posts could be the latest line of makeup or newest gadget. Whether it is a product, service, or a social media celebrity posing in the lobby of a 5-star hotel, it gets consumers thinking. And maybe they’ll end up buying a tube of lipstick or book a night in a luxury suite for the weekend.

 

  • A business’s social media presence

Some businesses know how to command social media to their favor. They post content that people love to consume and share. They have strong feeds that attract more engagement. They know how to play to the fantasies of their target market. They have a way of strategically placing their product in the hands of influencers and celebrities who also have strong followings on social media.

Whether we care to admit it, social media has an impact on our purchasing decisions. While we may not buy anything on the spot, the visuals and reviews certainly leave an impression that we may act on eventually.

Top 4 Motivating Fitness Apps for Runners

by Keetria on October 16, 2017


Are you running to lose weight? Running to get outside of your own head? Do you run because it’s your favorite form of cardio? Or do you just love being outdoors and running is your escape?

Whatever your reasons and motivations, we’ve put together 4 great fitness apps created especially for runners. We’ve got apps that will help you find new routes, track your progress, and even one for beginners who are now retired couch potatoes.

      1. Nike + Run Club and Nike+ Training Club

Nike+ Run Club is an innovative running partner. Besides its features like indoor or outdoor tracking and distance coverage, it has a coaching program based on your goals.

Apart from tracking your progress, it has a shoe tracker so you can tag the shoes you used for each workout. You’ll know how much mileage your shoes can take before you wear them out!

Download the Nike+ Training Club app and get more than 100 workouts that come with instructional audio and video clips.

      1. Fitbit

Even if you do not have the actual wearable tracker, you can download the Fitbit app and turn on MobileTrack. This feature lets you count all the steps that you have made, the distance you have covered as well as calories burned.

And the New Adventures feature is just one more thing to really get you motivated. It uses my steps progress to show you how far you could have traveled on famous trails, giving you an idea on how you would fair running along iconic landmarks!

      1. C25K

This is a great app for beginners.

And speaking of couch potatoes, the C25K app used to be called just that – Couch Potato. The name was fitting because it was designed for people who don’t run. Alternating between running and walking, the app will help you build strength. Through its 8-week plan which calls for 30-minute workouts per week, you’ll be a runner before you know it. The goal is to take you from your couch to finishing 5k. C25K = Couch to 5k. Get it?

      1. MapMyRun

Like Fitbit and Nike+Run app, MapMyRun also has track features like speed and distance. Best of all, this app is not exclusive to runners; you can use MapMyRun to search for biking paths or even places to walk your dog.

What we love about this app is that it has a unique feature called “Find a route” where the app suggests a new running course for you based on your location. A change of scenery is always inspiring.

All these apps are available on Android and IOS. With so many competing brands making health and fitness fun and interactive through technology, it’s intriguing to find out what they’ll come up with next.

Are you a runner who has a favorite running app? We’d love to hear about it.