Marketer’s Top Reads: Content Rules

by Keetria on November 13, 2013

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This is a book that really does its job well of telling marketers how to create stories, blogs, videos, and content that people are curious about and want more of. Content Rules: How to create Killer Blogs, Podcasts, Videos, Webinars, (and more) that Engage Customers and Ignite your Business is the title of this great resource. Authors Ann Handley and C.C. Chapman use examples of companies that have practiced what they’re is preaching, which gives the reader a sense of what they can accomplish if they use these tactics. Podcasting in particular is really gaining in popularity, and is a great avenue for heightening interest on the web.

About the Author: Entrepreneur and marketing director out to share business ideas, tips and concepts. As a music enthusiast, her musical ensemble consists of plenty records from the 80s with a smidgen of the new stuff. When she’s not brewing up a new mix, you can catch her over at HyPursuit and AMW Group. By Keetria Garner-Chambers Google+

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