You may be scrambling for some inspiration about social media methods, new trends that are taking place, and latest news on the most motivating factors in startups. Many business owners that I’ve talked to mentioned that in their most desperate times where they simply did not have good ideas, clear thought, or a clear plan of action, were inspired by reads such as these. Sometimes when you are looking at plotting up marketing methods, and researching new strategies, it takes a fresh perspective and the words of someone else to help you get back on track. Here are 4 books from this year that will help you stoke the creative fire and grow your business in the most innovative ways out there.

1) Big Bang Disruption: Strategy in the Age of Devastating Innovation

This remarkable and fresh read describes how the ability to innovate well has been shaken up a bit and lacking due to the massive advances that have taken place in technology, and how a clear vision is a bit tough to get ahold of. It is full of advice about how to survive in a very fast paced world, and how much you are going to have to adapt to stay lean, and quickly. It’s based on the premise that the advances in technology won’t be of much use if you are not willing to be ready for anything, and is intense to say the least.

2) The Big Lie; or Interpreting your Customer’s inner Life for Profit

Explaining the notion that customers really need to feel good on two different levels, this book discusses the importance of customers wanting to have not only their needs, but their dreams met. Full of backing examples, strategy to simply be leaner and better, and simply being all about what the smart brand must do to succeed these days, it investigates strategic value. In the realm of marketing placement, you will have to follow a path that has no confusion or contradiction.

3) Chicken Soup for the Soul; Reboot Your Life + 101 Stories About Finding a new path to Happiness

We are at a time where business owners are going to be well influenced by stories of change and walking in its path. It really focuses on what it feels like to be in a rut, and how to get out of it with grace and courage. Great writing; clear and concise tales of people that survived feeling down and out, and pulled a rabbit out of the hat in more ways than one. Feeling successful isn’t just about the bottom line, but the emotions you encounter at all stages of the game. As we all know the broth of soup revitalizes us during down times, so will reading stories of inspiration and numerous individuals finding ways to rise up and trump their own fears, and fears of what governs habits or the market.

4) Your Inner Will: Finding Personal Strength in Critical Times

Author of ‘The Power of Kindness’ gives us an in-depth of the most resilient people on the planet and the doses that life has given them. Truly finding your untapped energy as an entrepreneur may take a bit more than wit and will, this taps deep into philosophy, practical advice and reasoning, and has been heralded as genius. A dweller of Italy and also one who has studied Adolph Huxley’s lectures, he has much to say about the soul and how deep you can tap into it if you really need to.

cbssn logo We Need to Talk; the World of Sports from a Womans Perspective
As more and more people righteously desire to hear a woman’s opinion in sports, it has been long overdue to give the floor to some dynamic individuals, and have an hour long platform for women reporting on sports. This one is guaranteed to have substance, backbone, and voraciously inspiration in sports reporting. to take the floor in sports commentary. “We Need to Talk” will effectively give time once a week in TV land to provide role models for young women everywhere; and show that in the near future there will be many budding possibilities for other women sports anchors to enter the field.

Dana Jacobsen, Allie LaForce, Amy Trask, Lesley Visser, and Tracy Wolfson are the regular heavy hitting CBS correspondents on the beat, along with Andrea Kremer, who is an award winning journalist from the NFL Network. She specializes in health and safety, a subject that these days goes way beyond torn ACLs and stretching, into a wide plethora of topics that desperately need attention from the public. As athletes continue to push themselves to new heights of achievement, staying healthy and keeping up with new treatments available can be a full time job. The public is going to be very excited to hear these conversations about sports, from these authorities and role models that will portray the overlap of sports culture to everyday society.

A typical weekly format will touch base on the news of the day, social media segments, and the all important clip of one of the staffers talking about their personal relation to a story and how it affected them. With all the different types of people from many walks of life participating in sports and watching from home, there is also going to be an ultra important segment towards the end, “We Need to Listen”. This will focus on the opinion of someone outside the show for the week, and provide feedback on the issue. With an all-star female cast this show will certainly pave some new ground in the world of ‘women in sports’. Tune into CBS on Tuesdays at 10PM EST to catch all the latest highlights and sports news; football season is here and there’s bound to be plenty of fresh commentary from every yard line!

Google Hangouts logo SOB 101: Using Google Hangouts to Build your Business
What is now known as the ultimate tool to poke around the sphere of everyone on the web and get to know them better, Google Hangouts can boost your business. Some of the best aspects are the way in which it incorporates with YouTube, truly the number one portal that anyone goes to for streaming video. Businesses that are both located in the same building have massively enjoyed the ability to open a quick hangout and making sure that ideas are correct, enjoying the added feature of video as a quicker way to convey ideas. Even as modern and virtual as chat and text have become, the ability to really gauge someone’s facial expression who you are doing business with is priceless. Especially in the realms of sales and pre launch development, knowing that a client truly feels comfortable with what is happening is key.

Elements outside of the one-on-one realm:

There are differences between Google Hangouts that vary from a one on one Skype or other medium driven video chat. Let’s say that you are a business who’s major function and selling point is creating infographics. As the conversation progresses, a client or potential user could bring up a question, and you can even throw up the question on the screen. This is part of a very organic process, as conversations between developers, sales people and potential customers can spur buying signs out of even the most apprehensive individual.

When someone can log into Google Hangouts and see a “forum” of sorts instead of a hardcore sales pitch, they may make a decision to follow your business or idea for awhile before they actually make the decision to transact with you on the long term. Some have been a bit shy to jump on the Google platform because of what it takes just to keep up on Facebook and Twitter, but the rewards for those working it dutifully are absolutely there, and the network still ranks 2nd among many who have prowess in the scoring of media avenues.

Letting a prospect know you’d like to “hang out”

While some thought this aspect of Google Hangouts would only be beneficial in the personal coaching realm or beyond, there are so many instances where it just makes sense. Sometimes within the confines of contracts, raising capital and putting the finishing touches on a work project, the face to face connection can help. If you are dealing with a dynamic individual who shares your vision and is there to help you grow, hangouts can help you achieve what you need to in the long run. Having your own hangout in place can really help position your brand. Quite possibly one of the biggest benefits for any business about Google Hangouts is the free information at hand. You can learn about SEO, reaching your target market, hear success stories from a much more personal avenue, and always be a constant beacon to others looking for the same type of targeted knowledge.

 

labtoptote irvington crossbody 13.3 laptop bag red front Clark & Mayfield Irvington Crossbody Laptop Tote
Cool looking enough for a late night visit to a rave or jaunt down Soho, this crossbody vintage leather tote is one of the coolest we’ve seen this year. You can lug along a laptop, E reader, or tablet, and it dangles pristinely as an instantly coveted accessory to fall in love with. We adore the red, but it’s also available in black and cobalt blue. Created finely with top grain vintage leather, this is one great thing to be seen with and will really complement your full fall wardrobe. It’s always exciting to present yourself in the savviest and most stylish way possible, and this tote will round off your look with the right amount of flair.

handbase Small Business App Productivity Alert: HanDbaseThis is one app that is truly a “go to for all types of business tasks” app with tons of functionality and practical use rolled into it. It has been used by many for patient tracking and development, project management, time and billing, and field surveys for those laying down the perfect structure and development. This is basically THE database app to have, with many variations and excellent features in its arsenal. We’ve heard that simply running reports on this baby is a process that can take you to the next level in productivity standalone.

BMW luggage Carryon Luggage Pinnacle Piece: BMW Champagne HardsideJust as sleek as the motorcycles and cars are themselves, this carryon piece is begging to be pulled by you in any international airport or European locale. Constructed on a super cool 8 wheel spinner system, it is begging to be shown the narrow streets of Tangiers, tall buildings of Dubai, or initial taxi into the Windy City. Just like a cosmo or straight up dirty martini, it embraces the style points and alluring appearance to the maximum. A very streamlined and perfected product, BMWs themselves are nothing to scoff at, virtual modern marvels of design. Why not carry along something a little more than the average special this fall season?

MFJ logo Must See Music Websites: Music Festival Junkies
With killer poster samples, lineup updates, and popular festival lists, this website with worldwide coverage really delivers the goods. Quirky videos showing the history of the festival in animated form, super cool mini tours, and coverage of future 2015 events are all here. Events like Jam Cruise, BPM, Aura, and TBD Fest are covered in depth as well as the 2014 Music Midtown in Atlanta. This is an incredible year for music, as Jane’s Addiction themselves even played the Sunset Strip Music Fest in LA. Get to this website ASAP to find out which festival you want to go to next, and enjoy the layout and design.

Headplay personalcinema 300x185 Globe Trotter’s toys: the Headplay personal Cinema
One of the coolest things on a long distance flight is when you are able to bust out an iPad and watch a movie to kill the time. But have you ever thought about how cool it would be to have a virtual glass viewing system? The Headplay is akin to watching your favorite flick on a virtual 52-inch screen, and is said to have a very clear, yet not dizzying viewing experience. With a battery life of around 6 hours, it’s optimal for a long flight and also would be handy for viewing films that you would not want the young child next to you catching a glimpse of. There are ports for VGA and USB, and most reviewers say that it is more comfortable than you would think.

Omm Spain’s Vibrant Wine scene: Best Wine bars in Barcelona

Spoken about as one of the hippest and most stunning places in Europe, Barcelona is city of surprises, Sun, and simply beautiful memories. This collection of the best wine bars in the city gives a peek into The Banker’s Bar, Monvinic, La Vinva Del Senor, El Xampanyet, and more great spots to sample wine in Barcelona. There’s nothing quite like a stroll after a few fine wines in a city that sparkles with a different vibe than Paris, yet a romantic essence like Venice. This quick collection of wine bars lets you see a few great interior shots of a city that many have fallen in love with upon first sight. There are wines here like Agusti Torello, Mas La Plana, and Absis to complement just about any divine evening you could plan. The sixth most populated city in the EU is one unbelievable destination, and complementing it with a stop in some of these bars would absolutely rule.

LumenProjector 300x300 Marketer’s Slice of Hand held Heaven: the Lumen Pocket Projector
This is one gadget
that takes up so little space in carry on you won’t even know it’s there; but when you pull it out in the conference room to project your pitch, you sure will. It connects to smartphones, tablets, video players and cameras, and has input options for 1080p and 1080i, making it a high def powerhouse. You have the ability to project very digitally sharp images on up to 80” diagonal screens, and really wow the audience. Years ago when the device itself to project was so much larger, it started many potentially great product demos on the wrong foot, and this professional gadget will wow any client or provide great entertainment for you while on the road.